Digital Marketing and Graphic Design Specialist

4 days ago


Belfast, United Kingdom Hays Specialist Recruitment Full time £40,000
Job Title: Digital Marketing and Graphic Design Specialist

Your new company Hays Specialist Recruitment Limited is representing a manufacturing company in Craigavon to recruit a Digital Marketing and Graphic Design Specialist.

As a Digital Marketing and Graphic Design Specialist, you will be responsible for:

Key Responsibilities:
  • Develop and implement digital marketing strategies to boost brand visibility, traffic, leads, and conversions.
  • Maintain and optimise the company website using Google Analytics and SEO.
  • Manage website content and social media channels (LinkedIn, Facebook).
  • Create engaging, high-quality content across all channels, including video.
  • Stay updated on SEO and digital marketing trends/best practices.
  • Plan, execute, and evaluate marketing and PR campaigns across various channels, reporting on performance.
  • Continuously improve customer experience.
  • Ensure consistent brand presentation across all digital customer journeys.
  • Source and create image/video libraries and case studies for web and social use.
  • Collaborate with the Marketing team to develop online and print materials (brochures, flyers, newsletters, posters).
  • Assist Marketing colleagues with projects like exhibitions and promotional events.
  • Provide regular digital performance reports using analytic tools.
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition
Requirements:
  • Degree in Marketing or Graphic Design.
  • 5+ years as a Digital Marketing Executive or similar role.
  • 3-5 years in Graphic Design, including skills in Adobe Creative Suite: Photoshop, Illustrator, InDesign; Strong portfolio in digital, print, and animation.
  • Experience in creative content writing for web and print.
  • Passionate about marketing with a clear vision for campaign success.
  • Deep understanding of digital marketing concepts and best practices.
  • Strong analytical, communication, and time-management skills.
  • Creative thinking and flair.
  • Proficient in website design and WordPress.
  • Knowledge of SEO and web analytics tools.
  • Familiar with email marketing software and CRM platforms.
What You'll Get:
  • Salary of £35,000-£40,000.
  • Hybrid working.
  • In-house and certified training opportunities.
  • Paid holidays.
  • Employee assistance service.
  • Discount vouchers.
  • Health cash plan.


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