Campaign Marketing Executive

3 weeks ago

Belfast, United Kingdom Kainos Full time

When you join Kainos, you get to think beyond limitations to make an immediate and positive impact - like transforming digital services for millions of citizens or helping Fortune 500 companies get live and thrive on Workday.
- You’ll be part of a people-first culture that is growing around the world. We’re a creative, committed, and diverse group of individuals who succeed as a team.
- At Kainos your ideas are heard and valued and you’ll leave a legacy that you can feel proud of. Join us and discover how our people write our story.

Main Purpose Of The Role & Responsibilities In The Business:
Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of incredibly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. Working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.

Who we’re looking for?

Our Workday Marketing team are looking for motivated and confident self-starter with a growth mindset and ‘can-do’ attitude to initiate long-standing relationships with prospective customers.

As a Marketing Campaign Specialist, you will plan and execute multi-channel marketing campaigns that drive qualified leads for our Workday SaaS Products Globally. You’ll oversee all elements of campaign delivery as well as report and measure on success.

Your responsibilities will include:

- Develop integrated marketing campaigns with the aim of acquiring marketing sourced pipeline
- Manage end-to-end campaign projects including, planning, execution, tracking and reporting
- Deliver against marketing targets, produce regular reports of campaign results, including web analysis and evaluation of key marketing metrics set.
- Brief and oversee the work of internal and external agencies and teams, such as designers, animators, and copywriters, who will help support elements of campaign activity
- Understanding buyer personas, pinpoints and challenges, and propose potential solutions via a range of awareness campaigns through to consideration.
- Write, edit, and proofread copy for materials within marketing campaigns
- Collaborate with stakeholders across SDR, sales, product, and pre-sales teams to assist in wider demand generation strategies.
- Working with Marketing automation platforms, CRM and reporting tools to deliver on campaigns.

Minimum (Essential) Requirements:

- Educated to degree level, preferably in Marketing or a relevant business-related discipline
- Minimum 2 years’ experience in developing and implementing marketing campaigns that drive business results and meet objectives
- Results driven with a good understanding of lead generation and how to progress leads through a marketing funnel
- Demonstrable experience of marketing techniques like automation/nurtures, webinars, search, digital advertising, and physical events
- Capable of managing the workload of self and team while operating in a highly competitive and pressurised environment while meeting deadlines
- Ability to effectively communicate and build trusted relationships with various stakeholders (both internally and externally)
- Strong written and verbal communication skills

Desirable:

- Experience in creating and executing demand generation campaigns using MarTech such as Marketo, LinkedIn and Microsoft Dynamics
- Prior experience in delivering integrated marketing campaigns for a technology company
- Experience of preparing and presenting content
- Keen interest in technology, SaaS and industry trends
- Strong communication and presentation skills and ability to work with stakeholders.

So what are you waiting for? Let’s write the next incredible chapter of our story together.

**Embracing our differences

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