Marketing Analytics Leader

1 week ago

London, Greater London, United Kingdom Mindshare Full time

About the Role

We are seeking a highly skilled Business Director to join our Marketing Sciences team at Mindshare. As a Business Director, you will be responsible for managing and developing relationships with senior clients, providing analytical solutions to their marketing challenges, and leading the delivery of analytics and marketing effectiveness projects.

Key Responsibilities

  • Manage and develop relationships with senior clients to become a trusted advisor and provide analytical solutions to their marketing challenges.
  • Lead the delivery of analytics and marketing effectiveness projects, supervising teams of analysts and providing business insight, technical leadership, and quality assurance.
  • Support agency strategists and media planners by providing analytical decision support on day-to-day media planning and optimization for clients.
  • Ensure that insights generated on analytics projects are evangelized and embedded into decision-making.
  • Play a key role in new product development, using data science expertise to improve our core offering in marketing effectiveness and create new analytical products.
  • Provide line-management to junior analysts, with responsibility for their development and well-being.

About You

We are looking for a candidate with a numerate/analytical degree and extensive experience using analytical methods within an agency/consultancy or marketing analytics team. You should have a proven track record of delivering analytical projects for clients and possess strong consultative abilities, including the ability to build and grow strong relationships with senior internal and client-side stakeholders.

Requirements

  • Numerate/analytical degree such as statistics, econometrics, mathematics, sciences, or economics.
  • Extensive experience using analytical methods within an agency/consultancy or marketing analytics team.
  • Proven track record of delivering analytical projects for clients.
  • Strong consultative abilities, including the ability to build and grow strong relationships with senior internal and client-side stakeholders.
  • Expertise in two or more of the following analytical skillsets: econometric modeling/market mix modeling, business forecasting, machine learning as applied in a marketing context, A/B testing and multivariate testing, quantitative analytics of survey-based data.
  • Coding fluency in R for use in data and analytical work.

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23 billion worldwide. We are committed to accelerating our clients' growth by integrating data and analytics into marketing decision-making.

Our Approach

We define media as the space where content, audiences, data, and technology meet. This media playground is an exciting, vibrant, and fast-evolving space where new people behaviors, habits, and routines are emerging.

Working for Mindshare

We invest heavily in staff development, providing extensive training and opportunities for growth and advancement. We are committed to creating a culture of effectiveness in our clients' marketing by evangelizing and enabling experimentation, testing, and constant learning.

Commitment to Diversity and Inclusion

We are committed to creating an inclusive and diverse work environment, where everyone feels valued and empowered to contribute their best work. We have a range of Employee Resource Groups available for our people to join and be a part of, including Roots, PrideM, Women in Business, Enable, Declassify, Mental Health Allies, and Back in the Game.

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