Marketing Insights Analyst

7 days ago

London, Greater London, United Kingdom Houseful Full time
About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at Houseful. As a key member of our marketing team, you will be responsible for providing data-driven insights to inform business decisions and drive marketing strategies.

Key Responsibilities
  • Reporting and Analysis: Develop and maintain reports to track key performance indicators (KPIs) and provide data-driven insights to inform business decisions.
  • Marketing Mix Modeling: Develop and implement marketing mix models to measure the impact of different marketing channels and tactics on business outcomes.
  • Customer Segmentation: Develop and maintain customer segmentation models to identify high-value customer groups and inform targeted marketing strategies.
  • Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and product, to provide data-driven insights and inform business decisions.
Requirements
  • Strong analytical skills: Ability to collect, analyze, and interpret large datasets to inform business decisions.
  • Marketing expertise: Strong understanding of marketing principles and practices, including marketing mix modeling and customer segmentation.
  • Communication skills: Ability to effectively communicate complex data insights to non-technical stakeholders.
  • Technical skills: Proficient in SQL, Tableau, and other data visualization tools.
What We Offer
  • Competitive salary and benefits: We offer a competitive salary and benefits package, including health insurance, retirement plan, and paid time off.
  • Opportunities for growth and development: We are committed to helping our employees grow and develop their careers, with opportunities for professional development and advancement.
  • Collaborative and dynamic work environment: We have a collaborative and dynamic work environment that encourages creativity, innovation, and teamwork.

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