Marketing Analyst

2 months ago

London, Greater London, United Kingdom Betway Group Full time
About the Role

We are seeking a highly skilled Marketing Analyst to join our team at Betway Group. As a Marketing Analyst, you will play a critical role in driving business growth through data-driven insights and strategic marketing initiatives.

Key Responsibilities
  • Conduct in-depth analysis of marketing campaigns' performance, including acquisition KPIs, RoAS, conversion rates, and retention metrics.
  • Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders.
  • Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
  • Work closely with other marketing team members and country teams to develop and implement marketing strategies.
  • Support business in building marketing attribution models and media mix models and to derive insight from those for optimized budget allocations.
  • Stay up to date on the latest marketing trends, technologies, and best practices.
Requirements
  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
  • Exceptional attention to detail, ensuring high standards of quality in all outputs.
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
  • Proven experience as a Performance Marketing Analyst or similar role.
  • Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage.
  • Experienced user of Web Analytics platform (Adobe Analytics and/or GA).
  • Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements.
  • Excellent communication and presentation skills with the ability to convey complex data findings in a clear and concise manner.
Desirable Skills
  • In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends.
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behavior and industry regulations.
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
  • Experience in developing and executing customer retention strategies.
Our Culture

We are a dynamic and innovative company that values diversity, inclusivity, and teamwork. Our culture is built on a set of core values that include adaptability, ownership, and innovation. We offer a comprehensive learning and development program, as well as a range of benefits and perks to support your growth and well-being.

What We Offer
  • A competitive salary and benefits package.
  • A comprehensive learning and development program.
  • A range of benefits and perks, including health insurance, dental insurance, and a cycle-to-work scheme.
  • The opportunity to work with a dynamic and innovative company that values diversity and inclusivity.

  • Marketing Data Analyst

    3 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Senior Customer & Marketing AnalystMarketing Tip is seeking a highly skilled Senior Customer & Marketing Analyst to join its Customer Science team. As a key member of the team, you will be responsible for transforming data into actionable insights that drive customer engagement and business growth.Reporting to the Head of Customer Analytics, you will...

  • Marketing Data Analyst

    3 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Senior Customer & Marketing AnalystMarketing Tip is seeking a highly skilled Senior Customer & Marketing Analyst to join its Customer Science team. As a key member of the team, you will be responsible for transforming data into actionable insights that drive customer engagement and business growth.Reporting to the Head of Customer Analytics, you will...

  • Marketing Data Analyst

    3 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Unlock Customer Insights and Drive Business GrowthMarketing Tip is seeking a Senior Customer & Marketing Analyst to join its Customer Science team, focused on transforming data into actionable insights that drive customer engagement and business growth.Key Responsibilities:Collaborate with data science and marketing teams to design and deliver innovative...

  • Marketing Data Analyst

    3 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Unlock Customer Insights and Drive Business GrowthMarketing Tip is seeking a Senior Customer & Marketing Analyst to join its Customer Science team, focused on transforming data into actionable insights that drive customer engagement and business growth.Key Responsibilities:Collaborate with data science and marketing teams to design and deliver innovative...

  • Senior Business Intelligence Specialist

    2 weeks ago

    London, Greater London, United Kingdom PAC Analyst Full time

    Unlock Your Potential in the IT MarketWe are seeking a highly skilled Senior Business Intelligence Specialist to join our team at PAC Analyst. As a key member of our consulting team, you will be responsible for leading local consulting engagements and contributing to multinational projects. Your expertise in the IT market, particularly in analytics and...

  • Business Analyst

    4 weeks ago

    London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Junior Business AnalystWe are seeking a talented Junior Business Analyst to join our team at Tarsh & Partners Marketing Recruitment. As a Junior Business Analyst, you will play a key role in supporting our senior consultants on various projects, including commercial due diligence, market research, and operational improvement initiatives.Key...

  • Business Analyst

    4 weeks ago

    London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time

    Junior Business AnalystWe are seeking a talented Junior Business Analyst to join our team at Tarsh & Partners Marketing Recruitment. As a Junior Business Analyst, you will play a key role in supporting our senior consultants on various projects, including commercial due diligence, market research, and operational improvement initiatives.Key...

  • Market Analyst

    2 weeks ago

    London, Greater London, United Kingdom Citigroup Global Markets Limited Full time

    Market Analyst RoleCitigroup Global Markets Limited is seeking a highly motivated and detail-oriented Market Analyst to join our team. As a Market Analyst, you will be responsible for analyzing market trends and providing insights to our clients. You will work closely with our trading and sales teams to identify opportunities and develop strategies to drive...

  • Marketing Analyst

    3 weeks ago

    London, Greater London, United Kingdom the7stars Full time

    About the7starsWe are a leading media agency in the UK, dedicated to delivering exceptional results for our clients. Our team of experts is passionate about creating innovative solutions that drive business growth.The Role and ExperienceWe are seeking a talented Graduate Marketing Analyst to join our Insight and Analytics team. As a Graduate Marketing...

  • Marketing Analyst

    3 weeks ago

    London, Greater London, United Kingdom the7stars Full time

    About the7starsWe are a leading media agency in the UK, dedicated to delivering exceptional results for our clients. Our team of experts is passionate about creating innovative solutions that drive business growth.The Role and ExperienceWe are seeking a talented Graduate Marketing Analyst to join our Insight and Analytics team. As a Graduate Marketing...

  • Market Analyst

    3 weeks ago

    London, Greater London, United Kingdom Xcede Recruitment Solutions Full time

    Senior Marketing AnalystXcede Recruitment Solutions is partnering with a leading UK retailer to find a talented Senior Marketing Analyst.This is a brand new role within the team, where you will work closely with Marketing stakeholders to drive business growth through data analysis and storytelling.You will be responsible for testing campaign performance,...

  • Market Analyst

    3 weeks ago

    London, Greater London, United Kingdom Xcede Recruitment Solutions Full time

    Senior Marketing AnalystXcede Recruitment Solutions is partnering with a leading UK retailer to find a talented Senior Marketing Analyst.This is a brand new role within the team, where you will work closely with Marketing stakeholders to drive business growth through data analysis and storytelling.You will be responsible for testing campaign performance,...

  • Market Analyst

    1 month ago

    London, Greater London, United Kingdom Xcede Recruitment Solutions Full time

    Senior Marketing AnalystXcede Recruitment Solutions is partnering with a leading UK retailer to find a talented Senior Marketing Analyst.This is a brand new role within the team, where you will work closely with Marketing stakeholders to drive business growth through data analysis and storytelling.You will be responsible for testing campaign performance,...

  • Market Analyst

    1 month ago

    London, Greater London, United Kingdom Xcede Recruitment Solutions Full time

    Senior Marketing AnalystXcede Recruitment Solutions is partnering with a leading UK retailer to find a talented Senior Marketing Analyst.This is a brand new role within the team, where you will work closely with Marketing stakeholders to drive business growth through data analysis and storytelling.You will be responsible for testing campaign performance,...

  • Market Analyst

    1 month ago

    London, Greater London, United Kingdom Xcede Recruitment Solutions Full time

    Senior Marketing AnalystXcede Recruitment Solutions is partnering with a leading UK retailer to find a talented Senior Marketing Analyst.This is a brand new role within the team, where you will work closely with Marketing stakeholders to drive business growth through data analysis and storytelling.Your key responsibilities will include:Testing campaign...

  • Market Analyst

    1 month ago

    London, Greater London, United Kingdom Xcede Recruitment Solutions Full time

    Senior Marketing AnalystXcede Recruitment Solutions is partnering with a leading UK retailer to find a talented Senior Marketing Analyst.This is a brand new role within the team, where you will work closely with Marketing stakeholders to drive business growth through data analysis and storytelling.Your key responsibilities will include:Testing campaign...

  • Marketing Analyst

    1 month ago

    London, Greater London, United Kingdom Carwow Full time

    About the RoleWe are seeking a highly skilled Marketing Analyst to join our team at Carwow. As a Marketing Analyst, you will play a key role in driving business growth through data-driven insights and recommendations.Key ResponsibilitiesAnalyse customer user behaviour and marketing channel performance to generate actionable insights.Work closely with the...

  • Market Analyst

    4 weeks ago

    London, Greater London, United Kingdom Rothschild & Co Full time

    UK Equity Markets Solutions Summer Analyst ProgrammeRothschild & Co's Equity Markets Solutions (EMS) is a leading provider of equity solutions in Europe, offering a unique opportunity for students to gain hands-on experience in the field.The programme is designed for students in their second or penultimate year of university, with a strong interest in...

  • Market Analyst

    4 weeks ago

    London, Greater London, United Kingdom Rothschild & Co Full time

    UK Equity Markets Solutions Summer Analyst ProgrammeRothschild & Co's Equity Markets Solutions (EMS) is a leading provider of equity solutions in Europe, offering a unique opportunity for students to gain hands-on experience in the field.The programme is designed for students in their second or penultimate year of university, with a strong interest in...

  • Market Analyst

    1 month ago

    London, Greater London, United Kingdom Aerospace Technology Institute Full time

    About the RoleThe Aerospace Technology Institute is seeking a highly skilled Market Analyst to join its team. As a Market Analyst, you will play a crucial role in delivering comprehensive market, supply chain, economic, and cost/benefit analyses to support the development of the UK aerospace technology strategy and innovation programmes.Key...