Marketing Analyst

2 weeks ago

London, Greater London, United Kingdom Betway Group Full time
About the Role

We are seeking a highly skilled Marketing Analyst to join our team at Betway Group. As a Marketing Analyst, you will play a critical role in driving business growth through data-driven insights and strategic decision-making.

Key Responsibilities
  • Conduct in-depth analysis of marketing campaigns' performance, including acquisition KPIs, return on ad spend (RoAS), conversion rates, and retention metrics.
  • Generate reports and dashboards that provide insights into campaign and marketing channel performance, and communicate findings to key stakeholders.
  • Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
  • Work closely with other marketing team members and country teams to develop and implement marketing strategies.
  • Support business in building marketing attribution models and media mix models, and derive insights from those for optimized budget allocations.
  • Stay up-to-date on the latest marketing trends, technologies, and best practices.
Essential Skills
  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
  • Exceptional attention to detail, ensuring high standards of quality in all outputs.
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
  • Proven experience as a Performance Marketing Analyst or similar role.
  • Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage.
  • Experienced user of Web Analytics platform (Adobe Analytics and/or GA).
  • Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements.
  • Excellent communication and presentation skills, with the ability to convey complex data findings in a clear and concise manner.
Desirable Skills
  • In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends.
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behavior and industry regulations.
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
  • Experience in developing and executing customer retention strategies.
Our Culture

We are a dynamic and innovative company that values diversity, inclusivity, and teamwork. Our culture is built on a set of core values that include adaptability, ownership and accountability, initiating action, resilience, team orientation, integrity, and innovation.

What We Offer
  • We are committed to your growth and development, offering a range of learning and development programs to help you expand your skills and advance your career.
  • Our Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • We offer a comprehensive benefits package, including health care, dental, life assurance, and income protection, as well as a range of employee discounts and perks.
Join Our Team

We are an equal opportunities employer, committed to creating a supportive and inclusive environment for all employees. If you are a motivated and talented individual who is passionate about marketing and data analysis, we encourage you to apply for this exciting opportunity.

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