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B2B Marketing Professional
2 months ago
This is an exciting opportunity to join a market leader in B2B financial publishing and information products as a Marketing Manager.
Working closely with the Head of Lifecycle Marketing, you'll be part of a fast-growing team and business, responsible for creating demand, capturing demand, nurturing leads, and growing the existing audience to achieve subscriptions, new business, and renewal revenue targets.
Key Responsibilities:- Develop, manage, and activate effective marketing campaigns across a range of digital channels, including email and both organic and paid social media.
- Collaborate with Product Marketing to iterate and improve marketing programmes across the lifecycle.
- Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution.
- Work with the Head of Lifecycle Marketing to develop and maintain monthly reporting to track Lifecycle Marketing KPIs.
- Collaborate with the Marketing Technology team to create automated programmes that nurture, onboard, and engage audiences.
- Deliver highly optimised assets, engaging in regular AB testing, working to good design principles, meeting brand guidelines, and using effective imagery and copy.
- Act as a senior member of the Lifecycle Marketing team by sharing knowledge, leading by example, and mentoring junior team members.
- Innovate and test new marketing channels.
This role would suit someone looking to gain valuable B2B marketing experience within a leading multi-national brand, with excellent opportunities for progressing your career.
Please keep an eye on our website for future positions that may be of interest.
