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CRM Strategy Manager

2 months ago

Fleet, Hampshire, United Kingdom uSwitch Full time
About the Role

We are seeking a highly skilled CRM Manager to join our team at uSwitch. As a key member of our marketing team, you will be responsible for shaping and implementing our CRM strategy, ensuring we deliver clear, engaging, and effective communications to our customers.

Key Responsibilities
  • Support the Head of Marketing Communications to create a strategic vision for our CRM initiatives
  • Implement automated customer journeys across multiple channels, including email, SMS, and push notifications
  • Deploy tactical campaigns to drive engagement and conversion
  • Collaborate with stakeholders across the business to deliver timely and effective campaigns
  • Develop and maintain a deep understanding of our customer data and behavior to inform our CRM strategy
Requirements
  • Proven track record of using a Customer Engagement Platform (CEP) to drive customer engagement and conversion
  • Ability to create automated multi-channel user journeys and complex workflows to support business objectives
  • Experience building SMS, push notifications, and in-app campaigns
  • Strong understanding of data management, analysis, and reporting, including tools such as Google Analytics and PowerBI
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
What We Offer
  • 10% discretionary yearly bonus and yearly pay reviews
  • Hybrid working approach with 2 in-office days per week and up to 30 days per year to work from anywhere
  • Employer matching pension contributions
  • Excellent maternity, paternity, shared parental, and adoption leave policy
  • 25 days holiday (increasing with years of employment to 30 days) + 2 days 'My Time' per year
  • Private medical cover, critical illness cover, and employee assistance programme
  • Healthy learning and training budget
  • Electric vehicle and cycle to work schemes