B2B Marketing Lead

3 weeks ago

London, Greater London, United Kingdom Hertility Health Full time

Key Responsibilities:

  • B2B Marketing Strategy Formulation: Develop and implement the B2B marketing strategy to enhance the sales pipeline, nurture existing partnerships, and capture new prospects.
  • Target Market Identification: Collaborate with the sales team to define and establish target industries, buyer personas, and company profiles for effective outreach.
  • Brand Value Proposition:
    • Enhance and solidify the brand value proposition within the target market, highlighting the benefits for prospective clients.
    • Maintain uniformity of the B2B brand across all client-facing materials and platforms.
  • Content Creation: Craft engaging and insightful content that positions Hertility as a leader in the corporate benefits sector, while also working with others for its distribution.
  • Multi-channel Campaign Execution:
    • Design and execute multi-channel marketing campaigns to broaden the network of potential clients, delivering high-quality Marketing Qualified Leads (MQLs) for the sales team.
    • Oversee the complete campaign lifecycle, from planning and execution to performance analysis, ensuring alignment with growth objectives.
  • CRM Strategy Collaboration: Partner with the CRM team to proactively develop quarterly strategies for automation in lead nurturing and client engagement.
  • Event Coordination: Organize and manage B2B events, conferences, and webinars.
  • Interdepartmental Collaboration: Work closely with various departments, including branding, CRM, social media, and design, to support sales enablement initiatives, enhance brand visibility, and drive growth.
  • Marketing Collateral Development: Assist in creating diverse marketing materials that support client acquisition and retention, such as buying guides, whitepapers, case studies, and product explainers.
  • Website Enhancement: Lead continuous improvements to the presentation of B2B services on the company website to boost conversion rates.
  • Account-Based Marketing Strategy: Collaborate with sales teams to develop and execute a robust Account-Based Marketing (ABM) strategy to generate leads and convert target sectors, accounts, and individuals.
  • Performance Reporting:
    • Act as the primary contact for all B2B marketing updates, reporting on return on investment (ROI) and top-of-funnel (TOFU) activities.
    • Continuously optimize campaigns and channels to enhance ROI.
  • Budget Oversight: Manage and report on the B2B marketing budget, tracking expenditures and collaborating with the finance team.
  • Client Onboarding Support: Assist in the onboarding of new clients alongside the sales team and monitor success metrics.
  • Thought Leadership Development: Position the Chief Commercial Officer (CCO) as a thought leader through public speaking engagements.
  • Client and Partner Engagement: Collaborate closely with the Strategic Corporate Partner Manager to engage B2B clients, brokers, and intermediaries to drive quality referrals and promote Hertility's services.
  • Project Management: Independently manage multiple projects, ensuring deadlines are met and expectations are exceeded.
  • HubSpot Optimization: Maintain and enhance HubSpot to improve efficiencies in marketing operations.
  • Process Improvement: Develop more efficient methods for documenting B2B marketing activities and strategies, utilizing tools like Notion boards and Miro boards.

Requirements:

We seek mission-driven individuals who are passionate about making a positive impact on lives and advancing women's health. You should thrive in a fast-paced learning environment, building relationships and taking ownership of your responsibilities.

You will excel in this role if you possess:

  • Demonstrated experience in B2B marketing, ideally in a managerial capacity and/or within a startup context.
  • Experience in event planning and marketing is advantageous.
  • Strong grasp of marketing principles and techniques.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (including Canva, HubSpot, and LinkedIn).
  • Exceptional project management and organizational capabilities.
  • Able to thrive in a dynamic, fast-paced environment.
  • Willingness to travel occasionally.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Excellent communication and interpersonal abilities.
  • Creative problem-solving skills.
  • Ability to work both independently and collaboratively within a team.

Benefits:

As a member of our dynamic team revolutionizing women's health, you will receive:

  • 33 days of paid holiday allowance (including public holidays)
  • Company laptop
  • Flexible working hours - we trust our team to manage their time effectively
  • 5% pension scheme matched by 4% employee contribution
  • Mental health support from an in-house counselor
  • Free access to Hertility Health products and services, including hormone and fertility tests
  • Opportunities for ongoing learning and development
  • Enhanced Family Leave policy (maternity, paternity, and adoption leave)
  • Progressive health leave policies (menstruation and menopause)

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