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PR Executive

2 months ago


Belfast, United Kingdom Seopa Ltd Full time
Job Title: PR Executive

Seopa Ltd is seeking a highly skilled PR Executive to join our award-winning PR team. As a PR Executive, you will play a key role in supporting our press office and working closely with our in-house PR team and external agencies to secure digital content that raises awareness for our brands.

Key Responsibilities:
  • Support our NI press office with selling in stories to press and building media contacts
  • Forge relationships and opportunities with journalists, bloggers, and key influencers
  • Draft high-quality PR content, including press releases and feature articles
  • Assist with photography shoots and prop creation on occasion
  • Cleanse and evaluate data to find newsworthy trends and story hooks
  • Proactively identify upcoming opportunities that may require external comment or offer our brands an opportunity to generate media coverage
  • Monitor and track media coverage across brands
  • Use competitor monitoring tools to analyze our competitors' media coverage and identify press opportunities for our own brands
  • Help the team organize and stage-manage promotional opportunities, occasional events, merchandising, and marketing opportunities
  • Support the Head of PR on campaigns with external agencies
  • Help manage bespoke projects, sponsorships, and charity partnerships
  • Work with the social media team and contribute to social media editorial content, drafting and managing social media copy/stories, competitions, projects, and influencers
  • Work to deadlines and be able to multitask across various projects simultaneously
  • Support the customer services team once a month by handling email enquiries and completing other tasks as required
Requirements:
  • 1-2 years of industry experience in PR and media outreach, either in an agency, in-house communications team, or as part of a graduate placement
  • Experience working closely with journalists and responding to media requests
  • A proven track record of writing press releases, editorials, opinion pieces, articles, blog posts, and social media posts
  • Excellent and demonstrable working knowledge of the most popular social media channels to support media monitoring and evaluation
  • Must be eligible to live and work in the UK
What We Offer:
  • A competitive salary and benefits package, including private medical insurance, life assurance, pension, and opportunity for annual pension review
  • Hybrid working arrangements
  • Additional service-related holidays
  • Option to buy additional holidays
  • Cycle to work scheme
  • Full access to online learning system
  • Wide-ranging discount reward schemes
  • Annual travel card loan

We are an innovative and strategic company that maximizes productivity and value for money. We are one team, diverse, loyal, and respectful, and we welcome new ideas, challenge, and change. We are passionate, positive, and driven, and we celebrate the success of our company and colleagues. We are responsible, trustworthy, and dependable, and we do what we say we will.