Marketing Executive

6 months ago


Belfast, United Kingdom Winemark Full time

With 84 stores across Northern Ireland and over 500 staff we are conveniently located in major locations across the province

Our friendly local wine experts are endowed with a wealth of wine knowledge certified by Wine and Spirits Education Trust. WSET is an awarding body and registered charity devoted to the development and delivery of qualifications and courses in wines and spirits. The winning combination of knowledge and a passion for people allow our staff to deliver excellent customer service.

**Marketing Executive (Fixed term contract of 12 months)**

**Salary
- £26500 per annum**

**Responsibilities**
- Promotional Planning: Devising and communicating promotional plans, creation and distribution of Point of Sale and precise execution of merchandising strategies.
- Social Media Management: Managing and growing all social media platforms via creative and engaging content development and communication with followers.
- PR and Advertising: Competitively sourcing and executing impactful PR, Press and Outdoor media campaigns.
- Working closely with the Regional Management Team to ensure excellent store standards are maintained. This will entail store visits and the organization of merchandising planning.
- Creating and executing a monthly Marketing plan including but not limited to advertising, PR, Competitions, Social Media activity and in store activities.
- Working alongside the in-house design department to create and manage all point of sale and marketing material on an ongoing basis for all 84 Winemark outlets.
- Satisfy store requests for all outlets, in relation to uniforms, stationery, toners, POS etc.
- Conduct regular inventory and replenish stock of all store supplies including point of sale holders, stationery, marketing materials etc.
- Sourcing various items and achieving competitive quotes for uniforms, stationery and seasonal and branded merchandise.
- Managing charity partnerships - Liaising with charities and other external organisations for planning, advertising and assisting various fundraising events and PR activity.
- General administration duties, maintenance of marketing databases and website monitoring and updating.
- Any other duties relevant and related to the post.

**Qualifications**

**Essential**
- Possess a third level Marketing or Business-related qualification
- Proficient in the use of IT packages including Microsoft Office
- Knowledge of Digital Marketing and CMS execution

**Skills and Experience**

**Essential**
- Highly organised and can work to tight deadlines in a fast-paced working environment
- Forward thinking with a keen eye for detail
- Commercially aware
- Prepared to be flexible in their approach and have the ability to think outside the box
- Possess the highest level of communication and interpersonal skills
- Enthusiastic, dedicated and hard working
- Creative, proactive, and able to work on own initiative as well as part of a team
- Well presented
- Possess the ability to forge strong relationships with external suppliers

**Desirable**
- Experience within a Marketing Department
- Possesses a recognised marketing qualification such as CIM or equivalent
- Experience of the NI Drinks or Retail Industry
- Previous experience of copywriting and proof reading
- Social Media content creation/ blogging experience

**Main Points of Contact**
- General Manager
- Regional Sales Managers
- Design Department
- Winemark Management Teams
- External Media Agencies

**What Winemark Offers**
- Competitive Salary
- 29 days holiday
- Contributory pension scheme
- Employee discount scheme with our Bars, Off Sales and Convenience Stores
- A rich understanding of the drinks industry
- Paths for career progression and development through Golf Holdings
- Potential to be made a permanent employee at the end of the Fixed Term
- Access to company iPhone and laptop
- Full training provided

Other Relevant Information
- Full driver’s license is essential

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