Lead PPC Strategist

3 weeks ago


London, Greater London, United Kingdom WHITE SPIDER MEDIA Full time

Position Summary: We are in search of a skilled and results-oriented Senior PPC Manager to become a part of our dynamic team. The successful candidate will possess a solid history of managing PPC accounts with varying budgets, especially in the realms of financial services and B2B sectors. This position demands a strategic mindset coupled with an extensive knowledge of PPC best practices, sophisticated analytics, and a commitment to enhancing performance.

About Our Company: White Spider Media stands as a premier agency in media planning and buying, focusing on B2B and financial services. We excel in crafting and executing all-encompassing media buying and digital marketing strategies that foster growth and yield quantifiable outcomes for our clients. Our dedicated team is committed to harnessing data, technology, and creativity to optimize performance and maximize return on investment.

Primary Responsibilities:

1. Campaign Development and Oversight:

  • Design, execute, and refine PPC campaigns across diverse platforms such as Google Ads, Bing Ads, YouTube Ads, and GDN.
  • Perform comprehensive keyword research, audience segmentation, and competitive analysis to guide campaign strategies.
  • Establish and oversee PPC initiatives for multiple clients, ensuring alignment with their strategic objectives and performance indicators.

2. Performance Enhancement:

  • Continuously monitor and evaluate campaign performance, uncovering trends and insights to optimize advertising expenditure and enhance ROI.

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