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Lead Content Marketing Strategist

2 months ago

London, Greater London, United Kingdom nGAGE Specialist Recruitment Full time
Position: Lead Content Marketing Strategist

Industry: Healthcare Recruitment

Employment Type: Full-Time, Permanent

Location: Primarily Remote with occasional travel requirements.

The Lead Content Marketing Strategist will spearhead the formulation and execution of extensive content marketing initiatives tailored for the healthcare industry.

This role encompasses the supervision of content development, optimization, and performance assessment across diverse digital and traditional platforms to enhance brand visibility, engagement, and conversion rates.


Key Responsibilities:
• Formulate and implement content marketing strategies that align with organizational objectives and boost customer interaction within the healthcare domain.
• Supervise a team of content creators, ensuring the delivery of high-caliber work that adheres to brand standards.
• Oversee the creation of content for various channels including websites, social media, email campaigns, blogs, podcasts, and video productions.
• Develop and manage an editorial calendar to guarantee timely and consistent content dissemination.
• Conduct keyword analysis and apply SEO best practices to enhance organic search visibility.
• Evaluate content performance metrics and provide actionable insights for strategy optimization.
• Cultivate relationships with external agencies and freelancers to facilitate smooth content production.
• Manage the upkeep and enhancement of content on corporate websites.
• Plan and execute email marketing initiatives, including content development, audience segmentation, and performance evaluation.
• Drive social media strategies, including content scheduling, community engagement, and performance monitoring across platforms.
• Develop and oversee online advertising and PPC campaigns, focusing on crafting compelling ad copy and optimizing campaign outcomes.
• Supervise the production and distribution of podcast and video content, ensuring alignment with overarching marketing strategies.

Essential Qualities:


Reporting to the Group Marketing Manager, the Lead Content Marketing Strategist will possess exceptional organizational skills and meticulous attention to detail.

• Demonstrated leadership capabilities with the ability to motivate and manage a team.
• Creative and strategic thinker adept at devising innovative content solutions.
• Lead both paid and organic initiatives across all relevant marketing channels.
• Conduct thorough analyses, both internal and competitive, to generate strategic recommendations and insights.
• Develop and refine strategies for effective media channel application in collaboration with the Sector Manager.

• Implement best practices in email marketing campaigns to enhance engagement and conversion rates.

• Monitor and report on the effectiveness of content marketing efforts.
• Ensure compliance of all outputs with company, industry, and legal standards.
• Maintain brand integrity and ensure messaging and visual identity are consistent with corporate values.

Creative, Production, and Distribution:


Oversee website development projects, collaborating with third-party agencies on strategy, user experience, and conversion optimization to drive high-quality inquiries.

• Manage inbound marketing programs across key digital channels and deliver regular communications to core audience segments.
• Collaborate with graphic designers to create necessary assets for all campaigns.
• Supervise the production and distribution of podcast and video content.

Qualifications:
• A minimum of 5+ years of marketing experience in:
- Content creation
- Website management
- Email marketing (creation and execution)
- Social media management
- Podcast and video production
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) is advantageous.
• Strong skills in Microsoft Office, including Excel, PowerPoint, and Outlook.
• Excellent project management capabilities.