Head of Event Marketing

3 weeks ago

London, Greater London, United Kingdom Fastmarkets Group Full time
Job Title: Head of Event Marketing

Fastmarkets is a leading provider of price reporting, events, and intelligence services for the commodities market. We are seeking an experienced Head of Event Marketing to join our team and drive the growth of our events business.

Job Summary

The Head of Event Marketing will be responsible for developing and executing a marketing strategy for our events business, including launch and existing events or services. This will involve working closely with the Senior Management Team to build a fast-growth event strategy and best-in-class high-performing event marketing campaigns.

Key Responsibilities
  • Develop and execute a marketing strategy for the events business
  • Build and lead a high-performing event marketing team
  • Oversee the implementation of the marketing strategy at a business and event level
  • Set and administer the annual marketing budget across all events
  • Guide the day-to-day activities of the marketing team
  • Work closely with the IT department to capitalise on event technology performance
  • Manage integration with Central Marketing Function
  • Create pricing strategies at event level to drive customer and commercial growth
  • Manage customer success team to ensure seamless customer journey
  • Continually review changes to the market, consumer trends, and competitor activities
  • Provide tools and materials to enable the sales team to function effectively
  • Work with central marketing to manage and refine the organisation's social media presence
  • Create sustainable email campaign approaches
  • Build and deploy actionable data strategies to grow target customer databases
  • Manage and report on the effectiveness of marketing campaigns
  • Utilise data for marketing campaigns
  • Identify new business opportunities and technologies to drive efficiency and effectiveness of marketing operations and campaigns
Requirements
  • Minimum of years' experience in marketing, including heading up and developing high-performing marketing teams
  • Experience running and developing event marketing teams
  • Experience working in the commodities sector
  • Degree-level education preferable (marketing/business studies)
  • CIM (Chartered Institute of Marketing) and or similar marketing qualifications ideal
  • Experience managing marketing, CRM, and event technology platforms ideally including Marketo, Salesforce, Cvent, Netsuite, and Swapcard
  • Experience of new product development
What We Offer

We offer a competitive salary and benefits package, as well as the opportunity to work with a leading provider of price reporting, events, and intelligence services for the commodities market. If you are a motivated and experienced marketing professional looking for a new challenge, please apply.

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