Director of Marketing Strategy

7 days ago


London, Greater London, United Kingdom Regional Office United Kingdom Full time
About the Role

We are seeking a highly skilled and experienced Marketing Operations Director to join our Regional Office United Kingdom team. As a key member of our marketing department, you will be responsible for overseeing the development and implementation of our marketing strategies, campaigns, and initiatives.

Key Responsibilities
  • Develop and Coordinate Marketing Strategies: Develop, coordinate, and deliver annual campaign calendars, multi-brand B2C, B2B, and M&E campaigns, and relevant marketing activity, in collaboration with our wider marketing teams.
  • Identify Commercial Initiatives: Identify and capitalize on commercial opportunities to drive business growth and revenue.
  • Manage Regional Marketing Teams: Manage and lead our UK and NL Regional Marketing teams, working closely with local General Managers and hotel teams to deliver Park Plaza 90-day plans and ongoing activities.
  • Participate in Marketing Meetings: Actively participate in marketing, PR, commercial, and operational meetings to ensure alignment and effective communication.
  • Manage PR Strategies: Develop and execute regional PR strategies and activity to enhance our brand reputation and visibility.
  • Coordinate Marketing Events: Manage the coordination and execution of media and marketing events, including photo, video, and multi-media shoots across our estate.
  • Oversee Content Management: Oversee and direct the management, coordination, and execution of hotel content matrices, including updates to hotel, restaurant, bars, M&E, and other relevant channels, online platforms, and listings.
  • Support Brand Launches: Support the VP Brand & Content Marketing and other team members in preparing for and delivering new hotels, restaurants, and products to market.
  • Provide Industry Insights: Provide and share relevant industry and competitor data to inform marketing strategies and decisions.
  • Manage Marketing Teams: Manage PR and Marketing Managers in both the UK and NL regions.
  • Support Digital Experience: Support the Brand, Guest, and Digital Experience team with initiatives to enhance our digital presence and customer experience.
Benefits
  • Discounted Hotel Rates: Enjoy discounted rates at our hotels, extending to the Radisson Hotel Group and family and friends.
  • F&B Discounts: Receive discounts at our restaurants and bars for your whole party.
  • Holiday Entitlement: Start with 30 days of holiday per year (pro rata), increasing with years of service.
  • Meals and Perks: Enjoy two free meals per day and access to 40% of your pay before payday through Wagestream.
  • Wellness and Benefits: Participate in our Vitality at work scheme, with great gym discounts and more, and enjoy ride-to-work scheme and free cycling lessons.
  • Employee Assistance: Access our 24/7 employee assistance program and departmental productivity and service incentive scheme.
  • Benefit Hub: Enjoy discounted prices at hundreds of stores, supermarkets, major retailers, attractions, restaurants, and cinemas through our Benefit Hub.
  • Free Dry Cleaning: Receive free dry cleaning for work uniform.
  • Staff Parties and Events: Participate in annual staff parties and events.
  • Company Pension Plan: Contribute to our company pension plan and enjoy award-winning training.


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