Retail Marketing Manager

6 days ago

Walsall, Walsall, United Kingdom Poundland Full time
About the Opportunity

Poundland is seeking a highly skilled Marketing Operations Manager to join our team. As a senior member of our marketing team, you will be responsible for leading the operational planning and execution of all retail projects in our direct-to-consumer business.

You will play a pivotal role in prioritizing projects, managing timelines, overseeing budgets, and driving process improvements to ensure that our marketing initiatives are delivered on time, on budget, and at the highest quality.

Key Responsibilities
  • Project Management: Lead and execute marketing initiatives, ensuring effective communication and alignment with cross-functional and Pepco partners.
  • Insight Development: Analyse the performance and impact of key marketing initiatives and contribute to the strategic development of the marketing plan.
  • Budget Management: Oversee budget allocation, evaluate ROI, and provide recommendations for optimization.
  • Calendar Management: Track and communicate project timelines to support the timely delivery of creative concepts, in-store campaigns, quarterly customer initiatives, new store openings, and special projects.
  • Stakeholder Coordination: Collaborate with the Pepco marketing operations team and in-store marketing leads to ensure all UK/ROI activities are coordinated and deliver a best-in-class store experience.
  • Campaign Execution: Partner with brand and product marketing leads and supporting agencies to ensure campaigns are executed smoothly, on time, and within budget.
  • Communication Management: Drive internal communications on marketing activities across functions, ensuring clear, concise messaging to the wider retail team.
  • Continuous Improvement: Anticipate challenges, dismantle roadblocks, and escalate issues as needed to keep projects on track.
  • Operational Excellence: Manage a consistent process from briefing to execution, connecting teams, and ensuring accountability at every stage.
Requirements
  • Experience: Proven track record in retail operations, marketing operations, visual merchandising, or project management, with a focus on in-store environments.
  • Leadership: Strong cross-functional leadership skills with the ability to influence and collaborate across all levels.
  • Analytical Skills: Ability to analyse and interpret marketing metrics and trends to identify opportunities and threats.
  • Budget Management: Exceptional skills in managing budgets, optimising spend, and maximizing ROI.
  • Communication: Strong verbal and written communication skills, including meeting facilitation and presentations.
  • Customer-Centric Approach: Passion for understanding our customers and delivering exceptional value.
  • Commercial Awareness: Demonstrable experience in developing and implementing marketing strategies that align with corporate goals.

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