Loyalty Marketing Specialist

2 days ago


Walsall, Walsall, United Kingdom Poundland Full time
About the Role

We are seeking a highly skilled and motivated Loyalty Marketing Executive to join our team at Poundland. As a key member of our marketing department, you will play a crucial role in developing and executing our loyalty program strategy, driving customer engagement, and delivering business growth.

Key Responsibilities:

  • Strategy Development: Collaborate with our Senior Marketing Manager and Head of Digital Loyalty to develop and implement a comprehensive loyalty program strategy that aligns with our business objectives.
  • Product Launch Leadership: Lead and manage the launch of new products and functions related to our loyalty program, creating marketing proposal materials and providing updates to our Senior Leadership Team.
  • Brand Building: Support the creation of an effective agency framework for Loyalty and manage relationships with suppliers to ensure the best outcomes.
  • Content Strategy: Develop and execute a category-leading content strategy for Loyalty, including in-app content, in-store POS, PR & Social content, brand activations, and marketing collateral.
  • Onboarding and Engagement: Develop an effective onboarding and engagement strategy for loyalty members, utilizing our internal CRM system and Adobe personalization tools.
  • Campaign Management: Own and manage core marketing campaigns from ideation to execution, ensuring campaigns are engaging and effective.
  • Performance Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns, providing feedback to the wider team and business.
  • Cross-Functional Collaboration: Work closely with key stakeholders across the business, including Retail, to ensure excellent engagement and execution of loyalty campaigns.
  • Operations Management: Manage the loyalty marketing budget, ensuring effective spend across all marketing functions, and provide regular budget reports to the Senior Marketing Manager and Marketing Director.

Requirements:

  • Qualifications: A-level or equivalent; a degree in marketing or a related field is highly desirable but not essential. Relevant marketing qualifications are a plus.
  • Experience: 2-3 years of marketing or brand management experience, ideally in new product development or loyalty/rewards. Experience in the retail industry and large-scale product launches is desirable.
  • Skills: Strong expertise in brand marketing, omnichannel marketing, and campaign management. Excellent communication skills, with the ability to manage and influence both internal and external stakeholders.
  • Creative and Proactive: Highly creative with a proactive mindset, motivated to drive results and innovate. Strong organizational and strategic planning skills.
  • Commercial Awareness: Good understanding of the retail industry and experience in developing and presenting propositions and strategies to business leaders.


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