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Digital Marketing Specialist
7 days ago
We are seeking a highly skilled Marketing Manager to join our team at ACS International Schools. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive enrolment and retention targets.
Key Responsibilities- Contribute to the development of annual marketing objectives to drive enrolment of new students.
- Collaborate with the Head of Marketing to evolve the prospective family customer journey and integrate new approaches and communications.
- Manage social media channels and source content from across the school to align with our content strategy.
- Champion parent communications and work with school stakeholders to elevate the parent/school communication customer experience.
- Work with the Head of Marketing to define key messages with key school stakeholders and staff, ensuring all staff are updated with marketing plans.
- Gather insights and execute effective campaigns to drive enrolment.
- Manage Open Events and support Admissions on future schools' events.
- Engage with school leaders and Education Strategy Services to evolve the ACS Egham proposition.
- Collate requirements for marketing collateral and assets and work with the brand team to deliver high-quality school marketing materials.
- Update and make changes to the school website, where applicable.
- SOURCE editorial stories and content to support PR and parent communication.
- Evaluate all available data, surveys, and online sources, and monitor competitor activity.
- Build a relationship with the PSO to build insights, engagement, and an understanding of perceptions towards the school.
- Evaluate and analyse campaign activity, optimize, and suggest improvements.
- Own and manage the HS Graduation event and campus events.
- Review and approve key school tactical communications, e.g. curriculum guide, and assist with school materials as required.
- Marketing professional with demonstrable experience in digital and social campaign marketing.
- Experience of managing social media accounts.
- Data rational with the ability to analyse.
- Attention to detail.
- Ability to build positive relationships.
- Event organisation experience desirable.
- Video editing desirable.
- Good project management skills with an eye for detail and an ability to see things through.
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