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Marketing Specialist Lead

2 months ago

Egham, Surrey, United Kingdom Enterprise Holdings Full time

About the Role

We are seeking a highly skilled Senior Marketing Specialist to join our team at Enterprise Holdings' European Head Office in Egham, Surrey. As a Senior Marketing Specialist, you will play a key role in developing and executing marketing strategies to drive business growth and profitability across our EMEA franchise network.

Key Responsibilities

  • Build strong relationships with our franchise partners to support them with local marketing initiatives, including digital, website, social media, sales collateral, email, sponsorship activation, and PR.
  • Manage aspects of local marketing delivery, working with internal marketing teams to execute plans across digital, experiential, and Above The Line channels, and measure impact against pre-defined KPIs.
  • Work with franchise partners and the Digital Product Team to ensure partner websites meet EHI standards and incorporate best practices and learnings from other sites.
  • Be responsible for ensuring the creative needs of partners are met through management of marketing messaging and templates.
  • Manage key multiple market activations and projects funded by the marketing fund, including awareness and consideration marketing campaigns supporting lines of business spanning B2B or B2C.
  • Provide stakeholders with local performance and budget updates, including marketing fund expenditure.
  • Manage project timing and budgets of local projects.
  • Seek out new opportunities and play a supportive role in their development and execution.
  • Continuously work to upgrade knowledge and skills through available reading, courses, and seminars.
  • Provide monthly status on key initiatives, measures, and report progress.

Requirements

  • Builds strong long-term relationships with people at all levels.
  • Focused on accomplishing and achieving positive results.
  • Works well with a diverse group of individuals.
  • Maintains a steady and positive attitude in challenging situations.
  • Schedules and plans for short-term and long-term tasks and goals.
  • Effectively communicates both verbally and in writing.
  • Ability to prioritize tasks and workload to meet deadlines.
  • Proactive and able to work autonomously.

Additional Information

Please let us know about any accommodations you may need to participate in the recruitment process.

Working Arrangements

40 hours per week. Competitive salary. Hybrid working optional (3 days office, 2 days home). Please note that all applicants must have the ability to pass a security check involving financial probity and basic criminality.