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Demand Generation Leader

2 months ago

London, Greater London, United Kingdom Deputy Full time

About the Role

We are seeking a talented and driven Demand Generation Manager to lead and execute integrated marketing campaigns that drive qualified leads for our sales team. You will play a crucial role in developing and implementing strategies across various marketing channels, ensuring a seamless transition of leads from marketing to sales.

Responsibilities

  • Develop and manage comprehensive demand generation programs to generate qualified leads for the sales team.
  • Collaborate closely with cross-functional teams, including content marketing, digital marketing, and sales, to ensure alignment and successful campaign execution.
  • Analyze campaign performance data and identify areas for optimization, continuously refining strategies to improve lead generation and conversion rates.
  • Stay abreast of industry trends and best practices in demand generation, incorporating innovative approaches to enhance campaign effectiveness.
  • Manage the marketing automation platform (CRM) to track leads, nurture prospects, and automate marketing workflows.

About You

You are a highly motivated and results-oriented individual with a proven track record in demand generation. You possess strong analytical skills, excellent communication abilities, and a collaborative approach to teamwork.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • 2-4 years of experience in executing integrated marketing campaigns, with a focus on lead generation.
  • Proficiency in marketing automation (CRM) tools and analytics platforms.
  • Strong understanding of GDPR compliance and data privacy regulations.
  • Excellent communication, interpersonal, and presentation skills.