Global Demand Generation Lead
4 weeks ago
Global Demand Generation Lead
Job Type: Permanent
Location: London – hybrid 2-3 days a week in office
Salary: £60,000 – £70,000
Consultant: Mags Rendle
We are excited to be working with an inspiring and rapidly expanding leader in Generative AI SaaS, transforming how organizations create and optimize winning tenders and proposals through cutting-edge natural language processing technology.
This is an impressive company who are fostering a culture where every single person is empowered to do the best work of their career through collaboration, continual learning and by embracing bold experimentation.
As we scale, we invite passionate professionals to join our journey of innovation, helping shape the future of AI-powered business solutions.
The Role
As the Global Demand Generation Lead, your primary responsibility is to drive pipeline growth by conceptualizing and executing a strategic vision for demand generation.
This involves planning, implementing, and optimizing targeted marketing campaigns across various owned and paid channels.
This role is both high impact and high visibility, requiring a candidate with experience in working closely with global marketing, sales, RevOps, and product teams to progressively develop and optimize demand generation programs.
Responsibilities
Develop and implement a global, multi-channel demand generation strategy to drive pipeline growth and revenue in the Americas, UK, and APAC.
Plan, execute, and optimize brand awareness and lead generation campaigns across platforms including paid social, paid search, website, third-party partner sites, and email marketing.
Lead the implementation of Account-Based Marketing strategies to identify, engage, and convert key accounts globally.
Identify and leverage new inbound channels to generate a steady flow of qualified leads.
Build and maintain strong relationships with global BDR and Sales teams, outside marketing agencies.
Collaborate with RevOps to ensure transparency within the organization and develop essential data dashboards for the demand generation funnel, aiding in data-driven decision-making related to content and channel effectiveness.
Employ modern marketing automation tools to create targeted, multi-step campaigns efficiently.
Analyze campaign data and insights to guide strategy and execution.
Act as a thought leader within the organization by sharing global learnings, including best practices, campaign performance, persona behavior, industry trends, and content and messaging effectiveness.
Qualifications
Experience: Minimum 6 years in a demand generation role with a focus on acquiring new customers. B2B marketing experience and comfort with complex buying committees are required.
Industry Knowledge: Strong understanding of SaaS industries. Proven ability to create targeted campaigns that generate high-quality leads.
Technical Skills: Expertise in email marketing, ABM programs, HubSpot, Google Ads, LinkedIn. Experience with data-driven optimizations and analytics tools is a plus.
Analytical Mindset: Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics.
Strategic & Hands-On: Ability to balance strategic planning with hands-on execution and optimization.
Self-Motivated: A proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs.
Ability to travel domestically and internationally ~10%.
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