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Global Demand Generation Leader

1 month ago

London, Greater London, United Kingdom https:jobs-redefined.cositemap Full time

About the Role

We are seeking a seasoned demand generation leader to spearhead our global marketing efforts across our suite of products. As a key member of our leadership team in London, you will collaborate closely with regional Go-To-Market teams to drive pipeline growth and revenue objectives.

Key Responsibilities

  • Develop and execute a comprehensive demand generation strategy that aligns with revenue goals.
  • Oversee multi-channel campaigns, including email marketing, paid advertising, content marketing, and account-based marketing (ABM) to drive top-of-funnel activity.
  • Lead nurturing programs using marketing automation, personalized content, and retargeting strategies to move prospects through the funnel and convert them into sales opportunities.
  • Build, manage, and mentor a high-performing demand generation team in each region while collaborating with sales, branding, and product marketing teams to ensure alignment and execution.
  • Utilize analytics platforms to track and analyze campaign performance, providing data-driven insights to inform strategy.
  • Work closely with the sales team to ensure quality lead handoff, provide feedback loops, and maintain ongoing communication to adjust strategies as needed.
  • Foster new customer acquisition, upsells, cross-sells, and customer retention through strategic campaigns to increase customer lifetime value.
  • Manage the demand generation budget, optimizing for efficiency and ensuring cost-effective campaigns while delivering a high-quality pipeline.

Requirements

We are looking for a seasoned professional with:

  • 7+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS company with sales motions.
  • A proven track record in building and leading a demand generation team.
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights.
  • Experience working closely with sales, product marketing, and branding teams to drive unified campaigns.
  • Strong written and oral English communication skills with careful attention to detail.

About Faria Education Group

We are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we are leaders in international education systems and services. Our integrated suite supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. Join us in our commitment to transforming education and empowering communities globally.