Global Demand Generation Lead

4 weeks ago

London, Greater London, United Kingdom The Digital Recruitment Company Full time £60,000 - £70,000

Job Title: Global Demand Generation Lead

Job Summary:

We are seeking a highly skilled Global Demand Generation Lead to drive pipeline growth and revenue in the Americas, UK, and APAC. As a key member of our marketing team, you will be responsible for developing and implementing a global, multi-channel demand generation strategy to drive pipeline growth and revenue.

Key Responsibilities:

  • Develop and implement a global, multi-channel demand generation strategy to drive pipeline growth and revenue in the Americas, UK, and APAC.
  • Plan, execute, and optimize brand awareness and lead generation campaigns across platforms including paid social, paid search, website, third-party partner sites, and email marketing.
  • Lead the implementation of Account-Based Marketing strategies to identify, engage, and convert key accounts globally.
  • Identify and leverage new inbound channels to generate a steady flow of qualified leads.
  • Build and maintain strong relationships with global BDR and Sales teams, outside marketing agencies.
  • Collaborate with RevOps to ensure transparency within the organization and develop essential data dashboards for the demand generation funnel, aiding in data-driven decision-making related to content and channel effectiveness.
  • Employ modern marketing automation tools to create targeted, multi-step campaigns efficiently.
  • Analyze campaign data and insights to guide strategy and execution.
  • Act as a thought leader within the organization by sharing global learnings, including best practices, campaign performance, persona behavior, industry trends, and content and messaging effectiveness.

Requirements:

  • Experience: Minimum 6 years in a demand generation role with a focus on acquiring new customers. B2B marketing experience and comfort with complex buying committees are required.
  • Industry Knowledge: Strong understanding of SaaS industries. Proven ability to create targeted campaigns that generate high-quality leads.
  • Technical Skills: Expertise in email marketing, ABM programs, HubSpot, Google Ads, LinkedIn. Experience with data-driven optimizations and analytics tools is a plus.
  • Analytical Mindset: Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics.
  • Strategic & Hands-On: Ability to balance strategic planning with hands-on execution and optimization.
  • Self-Motivated: A proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs.

What We Offer:

  • Competitive Salary: Based on experience and qualifications
  • Performance Bonuses: Opportunities for performance-based incentives
  • Stock Options
  • Paid Time Off: Unlimited
  • Professional Development
  • Flexible Work Options: Hybrid

About Us:

We are The Digital Recruitment Company, a leading recruitment agency specializing in digital marketing and technology roles. We are passionate about helping businesses find the best talent to drive their growth and success.

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