Demand Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Clarivate Full time

The Demand Marketing Manager - Global Campaigns is responsible for the design, development, execution, and measurement of integrated lead creation and demand campaigns for Clarivate IP Solutions. This role drives and accelerates marketing growth, ensuring that marketing-impacted sales and revenue targets are met. The successful candidate will collaborate with key stakeholders within marketing, sales, and the business to grow demand at all stages of the marketing funnel, leveraging content and a multi-channel approach throughout. Performance measurement and optimization will be key aspects of this role, with a focus on testing and data-driven decision making.

About You

  • 5+ years of experience in B2B digital demand marketing or similar positions
  • Proven track record of developing integrated, multi-channel campaigns that drive lead generation and pipeline contribution
  • Ability to manage the full life cycle of marketing campaigns
  • Strong analytical and quantitative skill set with the ability to understand performance results and embrace market testing
  • Excellent verbal and written communication skills
  • Ability to effectively liaise and collaborate with other functions to achieve business objectives
  • Strong organization and project management capabilities
  • Bachelor's degree or higher

What You Will Be Doing

  • Lead the development and execution of global demand creation and lead generation marketing for Clarivate solutions through integrated, multi-channel campaigns
  • Develop short-term and long-term demand strategy plans
  • Collaborate with product and industry marketing teams to identify target personas, leverage key value propositions, and align on business needs
  • Partner with Sales to understand sales drivers, align on priorities, and identify opportunities for pipeline acceleration
  • Work with global field marketing teams on local application of global campaigns, understand local demand requirements, and support lead follow-up discipline with Sales teams
  • Employ appropriate marketing channels needed to achieve marketing reach and effectiveness; grow the use of new channels to expand overall reach
  • Leverage data and results across all levels of the marketing and sales funnel, analyze performance of campaigns, monitor progress toward goals, and modify approach as needed
  • Embrace testing throughout the campaign life-cycle
  • Ensure that effective demand marketing occurs at multiple levels of the marketing and sales funnels, in cooperation with sales teams, to accelerate sales and revenue recognition

About the Team

This role will report into the Director, Demand Marketing within the IP Segment at Clarivate, working as part of a team of 4 Demand and Field Marketers, as well as collaborating with the wider marketing teams within the segment.

Hours of Work

Full-time, permanent position on a hybrid basis in our London office, 2-3 days per week.

At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.

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