Global Campaign Lead for Demand Generation

5 days ago

London, Greater London, United Kingdom GoCardless Full time

The Global Campaign Lead for Demand Generation will play a pivotal role in driving marketing campaigns across Europe, North America, and Australia & New Zealand. This dynamic individual will be responsible for building, executing, and optimizing both 1:many campaigns and targeted ABM strategies to achieve our demand generation and revenue goals.

About the Role
  • Campaign Development & Execution:
    • Design and implement data-driven campaigns across various channels, including email, paid media, webinars, and direct mail, focusing on scalable 1:many campaigns and targeted ABM strategies.
  • Performance Tracking & Reporting:
    • Establish KPIs and regularly track and analyze campaign performance to ensure pipeline growth and alignment with regional goals.
  • Localization:
    • Tailor global campaign content to meet regional audience needs, developing specific regional messaging and creative elements to drive engagement.
  • Stakeholder Collaboration:
    • Partner with field marketers, product marketing, content marketing, designers, partnerships team, and Sales to create pertinent campaigns that drive high-quality Marketing Qualified Accounts (MQAs) and accelerate pipeline.
  • Audience Management:
    • In collaboration with field marketers and partner marketing, ensure that we are targeting the right audience.
  • Agency/Freelancer Management:
    • Collaborate with external agencies on planning, execution, content development, and translation to ensure high-quality deliverables aligned with campaign objectives.

This is an exceptional opportunity to work in a fast-paced environment where campaign strategies may need to pivot to respond to new data or market conditions.

About Us

At GoCardless, we're revolutionizing the way businesses get paid. We believe in making payment processes seamless, secure, and cost-effective. Our mission is to empower businesses to grow without financial constraints. Join us as a Global Campaign Lead for Demand Generation and contribute to shaping the future of payments

What You'll Get
  • £80,000 - £110,000 per annum, depending on experience
  • Ongoing training and professional development opportunities
  • A supportive and inclusive company culture
  • A generous holiday allowance, plus 3 annual volunteer days, and 4 annual business-wide wellness days ('GC Fridays')
  • Equity ownership in the company
  • Time off to suit everyone embarking on life's great adventure
  • Adaptive working, fostering collaboration and flexibility
  • A wellbeing programme to support your physical and mental health

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