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Head of Demand Generation
2 months ago
At Energy Aspects, we're on a mission to revolutionize the energy industry through data-driven insights. As a seasoned professional, you'll play a pivotal role in spearheading our lead generation efforts and driving revenue growth. Join our dynamic team and unleash your expertise to shape the future of energy markets.
Key Responsibilities- Develop and Execute Demand Generation Strategies: Create and implement comprehensive plans to drive qualified leads and revenue growth, aligning with overall marketing and business objectives.
- Campaign Management: Oversee the planning, execution, and optimization of personalized, multi-channel marketing campaigns, including email, social media, content marketing, paid advertising, and events.
- Team Leadership: Build, mentor, and develop a high-performing demand generation team, fostering a culture of collaboration, innovation, and continuous improvement.
- Marketing Technology: Utilize marketing automation platforms to streamline and scale demand generation efforts, staying up-to-date with the latest marketing technologies and trends.
- Data Analysis and Reporting: Work with marketing automation/ops to develop dashboards and reports to track key demand generation metrics and KPIs, analyzing campaign performance data to identify trends and areas for improvement.
- Proven Experience: 8+ years of experience in a senior demand generation role, with a strong track record of driving revenue growth and leading high-performing teams.
- Leadership Skills: Excellent leadership skills, with the ability to motivate and develop a team of demand generation professionals.
- Demand Generation Expertise: Extensive experience in demand generation, with a strong understanding of marketing automation, content marketing, social media, and other digital marketing channels.
- Data-Driven Mindset: A data-driven mindset, with the ability to analyze data to measure campaign effectiveness and make informed decisions.
- Excellent Communication Skills: Excellent written and verbal communication skills, with the ability to effectively convey ideas and collaborate with cross-functional teams.
We offer a competitive compensation package, comprehensive private health insurance, and substantial pension contributions. Join our dynamic team and be part of a company that values your professional growth and personal fulfillment.
