Demand Generation Marketing Leader

4 weeks ago

London, Greater London, United Kingdom Butterworths Limited Company Full time

Butterworths Limited Company is seeking a highly motivated and experienced Demand Generation Marketing Manager to join our growing marketing team. In this role, you will play a pivotal part in developing and executing data-driven strategies that drive revenue growth and market expansion.

As the Demand Generation Marketing Manager, you will be responsible for leading a team of marketing professionals, collaborating with senior stakeholders, and managing projects across various channels. Your expertise in analyzing market trends, identifying customer needs, and optimizing marketing ROI will be crucial to our success.

Responsibilities:
  • Develop and implement innovative marketing strategies that align with business objectives and drive demand generation.
  • Manage and oversee the execution of multi-channel marketing campaigns, ensuring consistent messaging and brand alignment.
  • Collaborate closely with senior management, sales teams, and other departments to ensure seamless integration of marketing efforts.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
  • Analyze marketing data and performance metrics to identify trends, optimize campaigns, and drive continuous improvement.
Requirements:
  • Proven experience in demand generation, growth marketing, or a related field within a B2B environment.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication, interpersonal, and presentation skills, with the ability to effectively collaborate with stakeholders at all levels.
  • A strategic mindset with a proven track record of developing and executing successful marketing campaigns.

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