Senior CRM Operations Manager

3 days ago

London, Greater London, United Kingdom Canda | Embedded Talent solutions | B Corp Full time
Job Title: Senior CRM Manager Fixed Term Contract

We are seeking a highly skilled Senior CRM Manager to join our team on a fixed-term contract basis. As a key member of our Marketing team, you will be responsible for leading our CRM operations, data strategy, and platform strategy.

About the Role:

This is a 12-month fixed-term contract for a UK-based utility company that primarily adheres to hybrid first working options with an office in central London. As a Senior CRM Manager, you will have accountability for Braze, including owning and continually optimizing data feeds in and out of the system, re-contracting forecasting, platform functionality and usage, WoW, and processes to ensure consistency and efficiency.

Key Responsibilities:
  • Lead on CRM Ops best practice, data strategy, and platform strategy
  • Collaborate with CRM Leads to design and build or QA automation programs and ad-hoc campaigns in the marketing automation platform, across email, SMS, Push, and WhatsApp
  • Work closely with the Marketing team to shape campaigns and the comms agenda, Product teams to ensure journeys are performing and consistent across end-to-end journeys, and with our Data and Creative teams to help execute
  • Serve as the CRM Ops specialist in the Marketing Team and mentor and expert to the extended Partner Marketing team when it comes to tool democratisation
Requirements:
  • Significant experience using one of the major CRM solutions, ideally Braze but not essential
  • Very good knowledge of at least one scripting language (ideally Liquid), and ability to solve coding challenges to manipulate data and implement decision logic
  • Basic knowledge of HTML & CSS coding for email comms
  • Good understanding of data flows and data infrastructure, including the ability to work with data arrays/nested objects and json-formatted data
  • Experience using APIs/real-time events data to retrieve information and use in segmentation or personalisation
  • Very good knowledge of testing and quality assurance processes and technologies
  • Previous user of Braze and data integration
  • Previous use of Postman for Braze testing and JSON coding
  • Knowledge of wider utilities/financial service/consumer issues and products
  • Recent experience of working in a Financial Services / Utilities company
  • Ability to conduct full QA on email or similar, including but not exclusive to copy review, render checking, customer journey scenario testing etc.
  • Good SQL skills for data validation and QA
  • Experience with various data transfer and configuration file formats such as CSV, JSON, XML
  • Experience working in an agile development environment, using project tracking software such as Asana, Smartsheets, Linear, Float, Trello, etc.
  • Awareness of data security and privacy requirements
  • An understanding of the risks posed to customers when buying subscription-based or financial products and how to mitigate them

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