B2B Marketing Lead

4 weeks ago

London, Greater London, United Kingdom Hertility Health Full time

About Hertility Health

Hertility Health is a pioneering organization dedicated to women's health, designed by women for women. We are transforming the landscape of reproductive healthcare through innovative diagnostic testing that offers insightful, data-driven perspectives on reproductive health, fertility challenges, and menopause onset. Our mission is to provide expert guidance, education, and accessible care from the comfort of home.

Recognizing that 31% of women will experience reproductive health issues at some stage, our research endeavors to expedite diagnosis through advanced at-home testing and specialized gynecological care. We customize pathways to align with individual reproductive objectives, whether exploring ovarian health, fertility options, or overall hormonal wellness, including confirming conditions like PCOS.

Currently, we offer screenings for 18 prevalent pathologies that may affect fertility and identify potential gynecological cancers. Our ultimate goal is to reshape perceptions surrounding reproductive health, both personally and professionally, while empowering women to proactively monitor their reproductive wellness. We are championing what we call the Reproductive Revolution.

Role Overview

As the B2B Marketing Manager, you will spearhead the marketing function, collaborating closely with various departments. Thriving in a high-growth startup environment requires resilience and a solution-oriented mindset; you will proactively identify challenges and contribute to effective solutions. Engaging with colleagues and stakeholders across the organization will be essential to achieving your goals.

We seek individuals who are passionate about making a positive impact on lives and enhancing women's health. You should possess exceptional communication skills, capable of simplifying complex concepts and bringing your ideas to fruition.

Key Responsibilities

  • Strategic B2B Marketing Development: Formulate and execute a comprehensive B2B marketing strategy aimed at expanding the sales pipeline, nurturing existing partnerships, and capturing new opportunities.
  • Target Market Identification: Define and develop target industries, personas, and company profiles for precise targeting.
  • Brand Development: Enhance and solidify the brand proposition within the target market, ensuring uniformity of the B2B brand across all customer-facing materials and platforms.
  • Content Creation: Produce relevant and thought-provoking content that distinguishes Hertility in the corporate benefits arena.
  • Campaign Management: Design and implement multi-channel campaigns to broaden the network of potential clients, delivering high-quality marketing-qualified leads (MQLs) for the sales team; oversee the entire campaign lifecycle from execution to analysis.
  • Event Coordination: Organize and execute B2B events, conferences, and webinars.
  • Cross-Functional Collaboration: Work alongside various departments, including branding, CRM, social media, and design, to bolster sales enablement efforts, enhance brand visibility, and facilitate growth.
  • Marketing Collateral Development: Assist in creating diverse materials that support client acquisition and retention, such as buying guides, whitepapers, case studies, and product explainers.
  • Website Enhancement: Drive continuous improvements to the presentation of B2B services on the company website to boost conversion rates.
  • Account-Based Marketing Strategy: Collaborate with commercial teams to develop and implement a robust account-based marketing strategy to generate leads and convert target sectors, accounts, and individuals.
  • Performance Reporting: Act as the primary contact for all B2B marketing updates, reporting on return on investment (ROI) and top-of-funnel activities, while regularly optimizing campaigns to enhance ROI.
  • Budget Oversight: Manage and report on the B2B marketing budget, tracking expenditures and collaborating with the finance team.
  • Client Onboarding Support: Assist in the launch of new clients alongside the sales team and monitor success metrics.
  • Thought Leadership Development: Position the Chief Commercial Officer (CCO) as a thought leader through public speaking engagements.
  • Client and Partnership Engagement: Collaborate closely with the Strategic Corporate Partner Manager to engage B2B clients, brokers, and intermediaries to drive quality referrals and promote Hertility's services.
  • Project Management: Independently manage multiple projects, meeting deadlines and exceeding expectations.
  • HubSpot Optimization: Maintain and enhance HubSpot to drive efficiencies in marketing operations.
  • Process Improvement: Develop more efficient methods for documenting B2B marketing activities and strategies, utilizing tools like Notion boards and Miro boards.

Qualifications

  • Demonstrated experience in B2B marketing, ideally in a managerial capacity and/or within a startup context.
  • Event planning and marketing experience is advantageous.
  • Strong grasp of marketing principles and techniques.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (including Canva, HubSpot, and LinkedIn).
  • Exceptional project management and organizational capabilities.
  • Able to thrive in a fast-paced, dynamic environment.
  • Willingness to travel occasionally.
  • Strong analytical skills with a focus on data-driven decision-making.
  • Excellent communication and interpersonal abilities.
  • Creative problem-solving skills.
  • Ability to work both independently and collaboratively within a team.

Benefits

As part of our dynamic team revolutionizing women's health, the B2B Marketing Manager role offers an annual salary between £45,000 and £50,000, along with:

  • 33 days of paid holiday allowance (including public holidays).
  • A company laptop.
  • Flexible working hours, trusting our team to manage their time effectively.
  • A 5% pension scheme matched by a 4% employee contribution.
  • Mental health support from an in-house counselor.
  • Free access to Hertility Health products and services, including complimentary hormone and fertility tests and discount codes for employee friends and family.
  • Opportunities for further learning and development.
  • An enhanced family leave policy (maternity, paternity, and adoption leave).
  • Progressive health leave policies (covering menstruation and menopause).

Commitment to Equality & Diversity

Hertility Health is an equal-opportunity employer committed to fostering diversity and inclusion within the workplace and throughout our application process. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We appreciate the effort involved in applying for a new position and value your time. We look forward to reviewing your application.

  • B2B Marketing Lead

    4 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Position OverviewB2B Marketing Lead – Financial Information Sector – Flexible Work OptionsCompetitive Salary & Comprehensive BenefitsThis is a remarkable opportunity to become part of a leading entity in the B2B financial information sector as a B2B Marketing Lead. Collaborating with the Head of Lifecycle Marketing, you will be an integral part of a...

  • B2B Marketing Lead

    4 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Position OverviewB2B Marketing Lead – Financial Information Sector – Flexible Work OptionsCompetitive Salary & Comprehensive BenefitsThis is a remarkable opportunity to become part of a leading entity in the B2B financial information sector as a B2B Marketing Lead. Collaborating with the Head of Lifecycle Marketing, you will be an integral part of a...

  • Senior Account Manager

    7 days ago

    London, Greater London, United Kingdom Velo - B2B Marketing Agency Full time

    Job Description**Senior Account Manager - B2B Marketing Expert**We are seeking a highly experienced Senior Account Manager to join our team at Velo, a leading B2B marketing agency based in London Bridge. As a Senior Account Manager, you will be responsible for leading client relationships, developing growth and retention strategies, and driving the...

  • International B2B Events Marketing Lead

    7 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description:Job Title: Global Events Marketing ManagerJob Type: PermanentCompany: Marketing Talent | Marketing Recruitment ExpertsLocation: Central London office (hybrid role)About the Role:We are seeking an experienced Events Marketing Manager to join our team and take a lead role in expanding the reach and revenue of our global conferences during an...

  • Lead Marketing Strategist

    4 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Manager of Marketing Initiatives – B2B Financial Publishing / Information ServicesCompetitive Salary & Excellent BenefitsThis is a remarkable opportunity to become part of a leading organization in B2B financial publishing and information services as a Senior Manager of Marketing Initiatives. Collaborating closely with the Marketing Director, you...

  • Lead Marketing Strategist

    4 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Marketing Executive – B2B Financial Services / Information Solutions – Hybrid RoleCompetitive Salary & Comprehensive Benefits(Hybrid work model available)This is a remarkable opportunity to become part of a leading entity in B2B financial services and information solutions as a Senior Marketing Executive. Collaborating closely with the Marketing...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionMarketing Manager - International B2B EventsThis is an exciting opportunity to join a leading B2B publishing and events company as a Marketing Manager - International B2B Events. As a key member of the marketing team, you will play a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionMarketing Manager - International B2B EventsThis is an exciting opportunity to join a leading B2B publishing and events company as a Marketing Manager - International B2B Events. As a key member of the marketing team, you will play a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the...

  • Marketing Manager

    7 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionMarketing Manager - International B2B EventsThis is an exciting opportunity to join a leading B2B publishing and events company as a Marketing Manager - International B2B Events. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description**Events Marketing Manager - International B2B Conferences & Awards**This is an exciting opportunity to join a leading market player in B2B publishing and conferences as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of c4 global conferences during an exciting growth phase...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description**Events Marketing Manager - International B2B Conferences & Awards**This is an exciting opportunity to join a leading market player in B2B publishing and conferences as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of c4 global conferences during an exciting growth phase...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionMarketing Manager - International B2B EventsThis is an exciting opportunity to join a leading B2B publishing and events company as a Marketing Manager - International B2B Events. As a key member of the marketing team, you will play a lead role in expanding the reach and revenue of our global conferences and awards.Key Responsibilities:Develop...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionMarketing Manager - International B2B EventsThis is an exciting opportunity to join a leading B2B publishing and events company as a Marketing Manager - International B2B Events. As a key member of the marketing team, you will play a lead role in expanding the reach and revenue of our global conferences and awards.Key Responsibilities:Develop...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £50,000

    Job DescriptionMarketing Manager - B2B Financial PublishingThis is an exciting opportunity to join a market leader in B2B financial publishing and information products as a Marketing Manager. Working with the Head of Lifecycle Marketing, you'll join a fast-growing team and business, having responsibility for creating demand, capturing demand, nurturing...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £50,000

    Job DescriptionMarketing Manager - B2B Financial PublishingThis is an exciting opportunity to join a market leader in B2B financial publishing and information products as a Marketing Manager. Working with the Head of Lifecycle Marketing, you'll join a fast-growing team and business, having responsibility for creating demand, capturing demand, nurturing...

  • Marketing Manager

    7 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionMarketing Manager - International B2B EventsThis is an exciting opportunity to join a leading B2B publishing and events company as a Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.You will lead audience...

  • Marketing Manager

    5 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Summary:This is an exciting opportunity to join a leading B2B publishing and events company as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.Key Responsibilities:Develop and implement high-caliber, coordinated...

  • Marketing Manager

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Summary:This is an exciting opportunity to join a leading B2B publishing and events company as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.Key Responsibilities:Develop and implement high-caliber, coordinated...

  • B2B Marketing Lead

    4 weeks ago

    London, Greater London, United Kingdom Headliners Recruitment Full time £58,800

    B2B Marketing Lead - Join a leading global technology firm as a B2B Marketing Lead, focusing on Go-to-Market strategies. This role is designed for a dynamic individual who thrives in a collaborative environment. Role Overview: As a B2B Marketing Lead, you will be responsible for developing and executing innovative marketing strategies that resonate with...

  • Marketing Manager

    7 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job DescriptionMarketing Manager - International B2B EventsThis is an exciting opportunity to join a leading B2B publishing and events company as a Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.You will lead audience...