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MICE Sales Director
2 months ago
We are seeking a highly experienced Sales Director to lead our MICE sales team across the company. As a key member of our sales team, you will be responsible for developing and retaining new business and growing profitability through your individual and team sales strategy performance.
Key Responsibilities- Strengthen relationships with key MICE customers and identify opportunities to increase penetration and maximize profit.
- Understand the competitive MICE landscape and implement tactics to shift share.
- Generate MICE revenue growth using a consultative selling approach to maintain and expand relationships throughout the market.
- Lead effective team selling efforts to translate MICE agreements and relationships into actualized business at local levels.
- Direct the strategic relationship of the group's MICE preferred partners to maximize market share and ancillary revenues.
- Research and establish new business sales contacts, develop relationships, and distribution opportunities from existing MICE programs and partners.
- Manage a team of regional MICE sales managers and executives to ensure individual and departmental goals are achieved.
- Maintain an in-depth knowledge of agent and end-user booker accounts and work with the Group Director of Sales to create bespoke MICE offerings.
- Create and deliver strong presentations to demonstrate the Apex value proposition and benefits to MICE customers and partners.
- Maintain in-depth knowledge of MICE accounts and work with operational teams to personalize interactions.
- Lead the annual negotiation of preferred partnerships and targets all MICE accounts.
- Update Event & Group Managers and respective teams with correct information regarding agency partnerships, commission, and offers.
- Work closely with Heads of Event & Groups teams to deliver strategic plans to ensure the delivery of MICE budgets, reviewing these with longer-term budgets and short-term forecasts.
We are looking for a natural communicator with a passion for customer service and satisfaction. You will be proactive, show initiative, and have a proven track record in motivating and developing a sales and events team to deliver creative solutions to maximize revenue.
You will be friendly and approachable, willing to go the extra mile for our guests, and support our culture of delivering a 'warmer welcome' through leading by example.
You will have:
- Validated multi-property experience in the specific MICE sales area.
- Highly experienced in all administrative skills with excellent attention to detail and organization skills.
- Proactive at meeting deadlines and targets.
- Manages all resources within budgeted guidelines.
- Highly numerate and able to work comprehensively with spreadsheets and budgeting processes.
- Motivational team manager who can communicate well at all levels.
- Flexibility to regularly facilitate the entertainment of MICE agents/client and familiarization trips.
- Annual international travel to key MICE trade shows, client offices, and emerging business markets.
- Regular regional travel across all geographical areas of the portfolio.
We offer a competitive rate of pay and a generous range of employee benefits, including:
- 29 days holiday.
- Access to an external Employee Assistance Programme.
- In-house company interactive employee communication APP.
- Entry to our state-of-the-art gym and pools.
- Healthy meals to enjoy while working.
- Training and development from day one.
- £ referral bonus when friends or family join the team.
Once you smash your probation, you'll also receive:
- Contributions to a pension scheme.
- Critical Illness & Death in Service cover.
- Employee of the quarter and annual recognition schemes.
- 50% discount in our restaurants.
- Annual anniversary Complimentary guest experience overnight stay and dinner for two.
- Cycle to Work Scheme.
- Discounted room rates.
- Spa discount.
