Media Relations Coordinator

1 week ago

Wokingham, Wokingham, United Kingdom Office Angels Full time

Job Title: PR Account Executive

Location: Earley, Reading

Salary: £25,000 - £30,000 depending on experience

The Role:

We are seeking a skilled PR Account Executive to join our team at Office Angels. As a PR Account Executive, you will be responsible for maintaining a good understanding of each client and their products, regularly flagging up key points of category knowledge, competitors, and trends.

Key Responsibilities:

  • Maintain a deep understanding of each client and their products, including their strengths, weaknesses, and market position.
  • Regularly identify and flag up key points of category knowledge, competitors, and trends that may impact our clients' businesses.
  • Demonstrate a thorough understanding of consumer behavior and differentiated channels/approaches that can be used to reach our clients' target audiences.
  • Develop and maintain a comprehensive knowledge of media, including national, lifestyle, specialist, and broadcast media.
  • Identify and build relationships with key media and influencer contacts who can help promote our clients' products and services.
  • Negotiate and understand changes to contracts, ensuring that our clients' interests are protected.
  • Target media slots, platforms, and influencers to maximize our clients' exposure and reach.
  • Draft responses to media, influencer, client, consumer, and partner inquiries in a timely and professional manner.
  • Obtain data to hit feature deadlines, ensuring that our clients' products and services are showcased in the best possible light.
  • Own the advance feature process, working closely with our clients to ensure that their products and services are featured in key media outlets.
  • Research and explore local suppliers who can provide high-quality products and services to our clients.
  • Draft design, photographic, and other briefs to ensure that our clients' products and services are showcased in a visually appealing and effective manner.
  • Write consumer and trade news releases that accurately reflect our clients' products and services.
  • Draft tactical adverts and boosting plans to maximize our clients' exposure and reach.
  • Implement social boosting and advertising campaigns, monitoring and suggesting insightful changes to optimize results.
  • Provide new ideas and insights to our clients, both within and outside of brainstorming sessions.

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