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Brand Development Manager
2 months ago
Job Summary
We are seeking a highly skilled and experienced Global Brand Strategist to join our team at Designer Parfums. As a key member of our marketing department, you will play a crucial role in executing our global brand strategy and driving business growth.
Key Responsibilities
- Analyze market trends and competitor positioning to identify opportunities for new product development.
- Collaborate with cross-functional teams to develop and execute global brand strategies, including product mix development, marketing campaigns, and promotional programs.
- Work closely with our R&D team to define product pricing and cost of production, ensuring alignment with our business objectives.
- Identify and propose innovative marketing solutions to drive brand awareness and sales growth.
- Develop and maintain strong relationships with internal stakeholders, including marketing, sales, and trade marketing teams.
Requirements
- 4-year undergraduate degree in Marketing, Business, or a related field.
- 5+ years of experience in global fragrance marketing development, with a proven track record of driving business growth and brand awareness.
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
- Fluency in English, with additional languages a plus (German, French, etc.).
- Strong business acumen, with a keen sense of market trends and competitor activity.