Strategic Brand Development Manager
1 week ago
Senior Brand Strategist Role
We are seeking an experienced Senior Brand Strategist to join our global team based in London. At REDSOFA GROUP, strategy is at the core of how we shape brands and businesses – using insight to unlock opportunity, guide expression and define future innovation.
With relevant experience from a brand / design agency, you will work on FMCG brands at an internationally level.
Key Responsibilities:
- Develop and implement brand strategies that align with business objectives and market opportunities.
- Define the brand's unique value proposition, positioning, and messaging.
- Develop brand guidelines to ensure consistency across all communications and touch points.
- Conduct market research to understand consumer insights, industry trends, and competitor positioning.
- Analyse data to identify opportunities and develop in-depth customer personas and journey maps.
- Collaborate with creative teams to develop and refine the brand's visual identity and tone of voice.
- Ensure brand messaging is consistent, clear, and compelling across all channels.
Requirements:
- Strong communication skills to engage with stakeholders.
- Great presentation skills to deliver brand narratives.
If you are interested in this opportunity, please drop us a line...
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