Strategic Brand Development Manager

3 weeks ago


London, Greater London, United Kingdom Matthews International Full time
About the Role

We are seeking a highly skilled Strategic Brand Development Manager to join our team at Matthews International. As a key member of our brand strategy team, you will be responsible for developing powerful ideas that drive brand growth and provide the vision for our creative solutions.

As a Brand Visionary, you will propose campaign plans for a range of European markets and sectors, from FMCG to Finance, to emerging Tech. You will be able to create big ideas as well as execute with an eye for detail. Experience of, and a strong interest in, branding and creative campaigns in the FMCG space is necessary; B2B communications experience is a bonus.

Key Responsibilities
  • Conducting extensive research (qualitative, interviews, desktop) and digesting findings into relevant, actionable insights
  • Solving client brand challenges, from brand identity, journey and portfolio mapping to NPD launches and BTL solutions
  • Leading in the strategic development of campaign, content and BTL marketing comms responses for clients in the FMCG, Finance and Tech space
  • Translate insights into clear and engaging briefs and propositions
  • Lead on the response to the brief, creating client presentations and analysis documents
  • Work alongside creative teams and copywriters to execute concepts on brief
  • Collaborating with other SGK offices (Germany, Paris, USA, Japan, Australia) to bring local market insights to the fore
  • Supporting new business teams on proposals

We are looking for a talented individual who is adept in preparing and hosting workshops and stakeholder interviews, as well as maintaining detailed awareness of market trends and marketing developments. If you have a strong storytelling skill and endless curiosity, we want to hear from you.



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