Strategic Brand Manager
1 month ago
We are seeking a highly skilled Strategic Brand Manager to join our team at Matthews International. As a key member of our brand development team, you will be responsible for developing powerful ideas that drive brand growth and provide the vision for our creative solutions.
As a Brand Development Specialist, you will work closely with our Creative Director and wider Design and Client Service teams to propose campaign plans for a range of European markets and sectors. Your expertise in branding and creative campaigns in the FMCG space is essential, with B2B communications experience a bonus.
Key Responsibilities:
- Conducting extensive research and digesting findings into relevant, actionable insights
- Solving client brand challenges, from brand identity to NPD launches
- Leading in the strategic development of campaign and content marketing responses for clients in the FMCG, Finance, and Tech space
- Translate insights into clear and engaging briefs and propositions
- Lead on the response to the brief, creating client presentations and analysis documents
- Work alongside creative teams and copywriters to execute concepts on brief
- Collaborating with other SGK offices to bring local market insights to the fore
- Supporting new business teams on proposals
Key Tasks Overview
As a Senior Brand Strategist, you will be responsible for:
- Developing and executing brand strategies that drive business growth
- Leading cross-functional teams to deliver brand solutions
- Collaborating with clients to understand their brand challenges and develop tailored solutions
- Staying up-to-date with market trends and marketing developments to inform brand strategies
What We Offer
We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and creative individual with a passion for branding and marketing, we encourage you to apply for this exciting opportunity.
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