Strategic Brand Manager

1 month ago


London, Greater London, United Kingdom Matthews International Full time
About the Role

We are seeking a highly skilled Strategic Brand Manager to join our team at Matthews International. As a key member of our brand development team, you will be responsible for developing powerful ideas that drive brand growth and provide the vision for our creative solutions.

As a Brand Development Specialist, you will work closely with our Creative Director and wider Design and Client Service teams to propose campaign plans for a range of European markets and sectors. Your expertise in branding and creative campaigns in the FMCG space is essential, with B2B communications experience a bonus.

Key Responsibilities:

  • Conducting extensive research and digesting findings into relevant, actionable insights
  • Solving client brand challenges, from brand identity to NPD launches
  • Leading in the strategic development of campaign and content marketing responses for clients in the FMCG, Finance, and Tech space
  • Translate insights into clear and engaging briefs and propositions
  • Lead on the response to the brief, creating client presentations and analysis documents
  • Work alongside creative teams and copywriters to execute concepts on brief
  • Collaborating with other SGK offices to bring local market insights to the fore
  • Supporting new business teams on proposals

Key Tasks Overview

As a Senior Brand Strategist, you will be responsible for:

  • Developing and executing brand strategies that drive business growth
  • Leading cross-functional teams to deliver brand solutions
  • Collaborating with clients to understand their brand challenges and develop tailored solutions
  • Staying up-to-date with market trends and marketing developments to inform brand strategies

What We Offer

We offer a dynamic and supportive work environment, with opportunities for professional growth and development. If you are a motivated and creative individual with a passion for branding and marketing, we encourage you to apply for this exciting opportunity.



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