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Marketing Performance Specialist

2 months ago

London, Greater London, United Kingdom Michael Page Marketing Full time
About the Role

We are seeking a highly skilled Marketing Performance Manager to join our team at Michael Page Marketing. As a key member of our marketing team, you will be responsible for developing and implementing a high-performing CRM strategy that drives business growth and customer engagement.

Key Responsibilities
  • Develop and maintain a comprehensive CRM strategy that aligns with our business objectives.
  • Build and manage a high-performing CRM team, providing guidance and support to ensure they have the skills and knowledge needed to succeed.
  • Design and implement email marketing campaigns that drive customer engagement and conversion.
  • Ensure CRM is integrated with other marketing channels to maximize impact and efficiency.
  • Develop and maintain a data analytics framework to measure and optimize marketing performance.
  • Collaborate with cross-functional teams to identify and prioritize marketing opportunities and initiatives.
Requirements
  • Proven experience in CRM strategy and implementation, with a strong understanding of CRM platforms and marketing automation tools.
  • Excellent communication and leadership skills, with the ability to train and support others in CRM best practice.
  • Strong analytical and problem-solving skills, with the ability to develop insights from data and drive business decisions.
  • Experience with marketing automation tools, such as Hootsuite and Google Data Studios.
  • Strong understanding of customer lifecycle marketing and the ability to develop targeted marketing campaigns.
What We Offer
  • A supportive and collaborative work environment that fosters growth and development.
  • Opportunities for professional growth and advancement, with a focus on developing your skills and expertise.
  • A competitive salary and benefits package that reflects your value to the organization.
  • The chance to work with a dynamic and innovative team that is passionate about making a difference in the sustainability sector.