Performance Marketing Specialist

1 month ago

London, Greater London, United Kingdom The Financial Times Full time
About Us

The Financial Times is a leading global news organisation that delivers high-quality information, news, and services to individuals and companies worldwide. Our mission is to provide independent and unbiased reporting, analysis, and commentary on global events, markets, and trends.

Our Commitment to Diversity and Inclusion

We are committed to creating an inclusive and diverse workplace where everyone feels valued, respected, and empowered to contribute their best work. We believe that a supportive and inclusive environment is essential for driving innovation, creativity, and success.

Role Overview

We are seeking a highly skilled and experienced Social Media Manager to lead our social media strategy and team. As a key member of our Digital and Performance Marketing team, you will be responsible for developing and implementing a comprehensive social media strategy to increase brand awareness, engagement, and traffic. You will also be responsible for managing a team of Social Media Marketing Specialists and ensuring consistency across all campaign plans and performance metrics.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy to achieve business objectives
  • Manage a team of Social Media Marketing Specialists to ensure consistency and quality across all campaign plans
  • Coordinate and quality-check team performance to drive results across key performance indicators (KPIs)
  • Own and manage key social media channels, including LinkedIn, Twitter, Meta, YouTube, and TikTok
  • Develop and implement A/B testing initiatives to drive performance and innovation
  • Collaborate with cross-functional teams to ensure alignment and success
Requirements
  • Proven experience in social media marketing, with a strong track record of success
  • Excellent leadership and management skills, with the ability to motivate and inspire a team
  • Strong analytical and problem-solving skills, with the ability to interpret data and drive results
  • Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams
  • Ability to work in a fast-paced environment and adapt to changing priorities
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced social media professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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