Regional Director Marketing EMEA Monopoly Go
2 weeks ago
We are seeking a highly experienced Regional Director Marketing EMEA to join our Monopoly Go game team in a hybrid capacity. As a key member of our team, you will be responsible for leading our marketing and growth efforts in the EMEA region.
Key Responsibilities- Develop and Execute Marketing Strategies: Leverage market insights to create and implement marketing and growth plans that drive long-term growth and brand equity for Monopoly Go.
- Collaborate with Cross-Functional Teams: Work closely with the Regional VP and other Country Directors to define and develop acquisition and audience goals for Monopoly Go across the region.
- Invest and Optimize Marketing Budgets: Develop and execute strategies to effectively invest our marketing and media budgets to drive top-of-funnel growth.
- Create Localized Strategies: Develop localized strategies to acquire, engage, and retain players based on market penetration, culture, and market dynamics.
- Partner with Product Marketing: Partner with Product Marketing to uphold our brand strategy and scale campaigns that support our mission and brand values.
- Lead and Develop a Team: Hire and develop a team, mobilizing them to implement the strategy while positioning them to achieve their own professional development goals.
- Build an Agency Network: Build an outstanding agency network to support our marketing needs across the region for Creative, Social, and Talent.
- Identify Regional Growth Levers: Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations.
- Develop Localized Product Messaging: Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches.
- Utilize Data and Analytics: Utilize data and analytics to track, review, and optimize activity across the region, developing reporting to benefit the wider regional marketing group.
- 10+ Years of Marketing and Growth Leadership Experience: 10+ years of marketing and growth leadership experience having successfully delivered results driving brand awareness and growth in consumer-focused businesses.
- Experience in Mobile and Digital Entertainment: Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets.
- Experience in 360 Campaign Execution: Experience in conceiving, developing, and leading all aspects of 360 campaign execution managing a matrix-style team and multiple agencies.
- Culturally Clued Up and Immersed in Trends: Culturally clued up and immersed in trends with an international approach showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns.
- Data and Performance Driven Leader: Data and performance-driven leader who can confidently work with performance and media teams on investments and KPIs.
- Passion for People: Passion for people - experience building or managing teams with a focus on developing high-performing talent.
- Currently Located in the United Kingdom: Must be currently located in the United Kingdom, and willing to work remotely.
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