Regional Director Marketing EMEA Monopoly Go
8 hours ago
Scopely is seeking a seasoned marketing leader to drive growth and brand equity for Monopoly Go in the EMEA region. As Regional Director Marketing EMEA Monopoly Go, you will lead a team of Country Managers to develop and execute marketing strategies that expand the game's player base.
Key Responsibilities:- Leverage market insights to create a marketing and growth plan that drives long-term growth and brand equity for Monopoly Go.
- Collaborate with the Regional VP and Country Directors to define and develop acquisition and audience goals for Monopoly Go across the EMEA region.
- Develop and execute strategies to effectively invest marketing and media budgets to drive top-of-funnel growth.
- Create localized strategies to acquire, engage, and retain players based on market penetration, culture, and market dynamics.
- Partner with Product Marketing to uphold brand strategy and scale campaigns that support the company's mission and brand values.
- Hire and develop a team, mobilizing them to implement the strategy while positioning them for professional development.
- Build an outstanding agency network to support marketing needs across the region for Creative, Social, and Talent.
- Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations.
- Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches.
- Utilize data and analytics to track, review, and optimize activity across the region, developing reporting to benefit the wider regional marketing group.
- 10+ years of marketing and growth leadership experience with a proven track record of delivering results driving brand awareness and growth in consumer-focused businesses.
- Experience in mobile and digital entertainment audience growth strategies in a global or regional role with proven success in competitive markets.
- Culturally clued up and immersed in trends with an international approach, showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns.
- Data and performance-driven leader who can confidently work with performance and media teams on investments and KPIs.
- Passion for people - experience building or managing teams with a focus on developing high-performing talent.
- Must be currently located in the United Kingdom and willing to work remotely.
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London, Greater London, United Kingdom Scopely Full timeRegional Director Marketing EMEA Monopoly GoScopely is seeking a seasoned marketing leader to drive growth and brand awareness for Monopoly Go in the EMEA region.Key Responsibilities:Leverage market insights to develop a marketing and growth plan that drives long-term growth and brand equity for Monopoly Go.Collaborate with the Regional VP and Country...
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London, Greater London, United Kingdom Scopely Full timeRegional Director Marketing EMEA Monopoly GoScopely is seeking a seasoned marketing leader to drive growth and brand awareness for Monopoly Go in the EMEA region.Key Responsibilities:Leverage market insights to develop a marketing and growth plan that drives long-term growth and brand equity for Monopoly Go.Collaborate with the Regional VP and Country...
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Regional Director Marketing EMEA Monopoly Go
2 weeks ago
London, Greater London, United Kingdom Scopely Full time**Job Summary**Scopely is seeking a highly experienced Regional Director Marketing EMEA to lead the marketing efforts for our Monopoly Go game in the EMEA region.**Key Responsibilities**Develop and execute a marketing strategy to drive growth and brand equity for Monopoly Go in the EMEA region.Collaborate with the Regional VP and Country Directors to define...
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London, Greater London, United Kingdom Scopely Full timeAbout the RoleScopely is seeking a seasoned marketing leader to join our team as Regional Director of Marketing for Monopoly Go in EMEA. As a key member of our global marketing organization, you will be responsible for driving growth and brand awareness for our flagship game in the region.Key ResponsibilitiesDevelop and Execute Marketing Strategies: Leverage...
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London, Greater London, United Kingdom Scopely Full timeAbout the RoleScopely is seeking a seasoned marketing leader to join our team as Regional Director of Marketing for Monopoly Go in EMEA. As a key member of our global marketing organization, you will be responsible for driving growth and brand awareness for our flagship game in the region.Key ResponsibilitiesDevelop and Execute Marketing Strategies: Leverage...
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