Regional Director Marketing EMEA Monopoly Go

2 months ago

London, Greater London, United Kingdom Scopely Full time
Regional Director Marketing EMEA Monopoly Go

Scopely is seeking a seasoned marketing leader to drive growth and brand equity for Monopoly Go in the EMEA region. As Regional Director Marketing EMEA Monopoly Go, you will lead a team of Country Managers to develop and execute marketing strategies that expand the game's player base.

Key Responsibilities:
  • Leverage market insights to create a marketing and growth plan that drives long-term growth and brand equity for Monopoly Go.
  • Collaborate with the Regional VP and Country Directors to define and develop acquisition and audience goals for Monopoly Go across the EMEA region.
  • Develop and execute strategies to effectively invest marketing and media budgets to drive top-of-funnel growth.
  • Create localized strategies to acquire, engage, and retain players based on market penetration, culture, and market dynamics.
  • Partner with Product Marketing to uphold brand strategy and scale campaigns that support the company's mission and brand values.
  • Hire and develop a team, mobilizing them to implement the strategy while positioning them for professional development.
  • Build an outstanding agency network to support marketing needs across the region for Creative, Social, and Talent.
  • Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations.
  • Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches.
  • Utilize data and analytics to track, review, and optimize activity across the region, developing reporting to benefit the wider regional marketing group.
Requirements:
  • 10+ years of marketing and growth leadership experience with a proven track record of delivering results driving brand awareness and growth in consumer-focused businesses.
  • Experience in mobile and digital entertainment audience growth strategies in a global or regional role with proven success in competitive markets.
  • Culturally clued up and immersed in trends with an international approach, showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns.
  • Data and performance-driven leader who can confidently work with performance and media teams on investments and KPIs.
  • Passion for people - experience building or managing teams with a focus on developing high-performing talent.
  • Must be currently located in the United Kingdom and willing to work remotely.

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