Regional Director Marketing EMEA Monopoly Go

4 weeks ago

London, Greater London, United Kingdom Scopely Full time
Regional Director Marketing EMEA Monopoly Go

Scopely is seeking a seasoned marketing leader to join our Monopoly Go team in London. As Regional Director Marketing EMEA, you will be responsible for driving growth and brand equity for our popular mobile game.

Key Responsibilities:
  • Leverage market insights to develop a marketing and growth plan that drives long-term growth and brand equity for Monopoly Go.
  • Collaborate with the Regional VP and Country Directors to define and develop acquisition and audience goals for Monopoly Go across the region.
  • Develop and execute strategies to effectively invest marketing and media budgets to drive top-of-funnel growth.
  • Create localized strategies to acquire, engage, and retain players based on market penetration, culture, and market dynamics.
  • Partner with Product Marketing to uphold our brand strategy and scale campaigns that support our mission and brand values.
  • Hire and develop a team to implement the strategy and achieve their professional development goals.
  • Build an outstanding agency network to support our marketing needs across the region.
  • Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations.
  • Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches.
  • Utilize data and analytics to track, review, and optimize activity across the region.
Requirements:
  • 10+ years of marketing and growth leadership experience with a proven track record of driving brand awareness and growth in consumer-focused businesses.
  • Experience in mobile and digital entertainment audience growth strategies in a global or regional role.
  • Culturally clued up and immersed in trends with an international approach.
  • Data and performance-driven leader who can confidently work with performance and media teams on investments and KPIs.
  • Passion for people and experience building or managing teams with a focus on developing high-performing talent.
  • Must be currently located in the United Kingdom and willing to work remotely.

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