Regional Director Marketing EMEA Monopoly Go

4 weeks ago

London, Greater London, United Kingdom Scopely Full time

About the Role

Scopely is seeking a seasoned marketing leader to drive growth and brand awareness for Monopoly Go in the EMEA region. As Regional Director Marketing EMEA Monopoly Go, you will be responsible for leading a team of Country Managers to develop and execute marketing strategies that expand the game's player base.

Key Responsibilities

  • Leverage market insights to develop a marketing and growth plan driving long-term growth and brand equity for Monopoly Go
  • Collaborate in defining and developing acquisition and audience goals for Monopoly Go across your region, working closely with the Regional VP and other Country Directors
  • Develop and execute strategies to effectively invest our marketing and media budgets to drive top of funnel growth
  • Create localized strategies to acquire, engage and reactive players based on market penetration, culture and market dynamics
  • Partner with Product Marketing to uphold our brand strategy and scale campaigns that will support our mission and brand values.
  • Hire and develop a team, mobilizing them to implement the strategy while positioning them to achieve their own professional development goals
  • Build an outstanding agency network to support our marketing needs across the region for Creative, Social and Talent.
  • Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations
  • Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches
  • Utilize data and analytics to track, review and optimize activity across your region. Developing reporting to benefit the wider regional marketing group.

Requirements

  • 10+ years of marketing and growth leadership experience having successfully delivered results driving brand awareness and growth in consumer focused businesses
  • Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets
  • Experience in conceiving, developing, and leading all aspects of 360 campaign execution managing a matrix style team and multiple agencies
  • Culturally clued up and immersed in trends with an international approach showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns
  • Data and performance driven leader who can confidently work with performance and media teams on investments and KPIs
  • Passion for people - experience building or managing teams with a focus on developing high performing talent
  • Must be currently located in the United Kingdom, and willing to work remotely.

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