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Digital Media Acquisition Lead

2 months ago

Leicester, Leicester, United Kingdom NEXT Full time

Job Summary:

The Head of Digital Media Buying and Planning will be responsible for developing and leading the operational management of our digital media activities. This role is pivotal in maximizing the profitable acquisition of new customers and generating sales from existing customers through key media channels such as PPC, PLA, Display, and Social advertising.

Key Responsibilities:

  • Develop and implement a comprehensive digital media strategy for NEXT UK.
  • Drive planning, creation, and optimization of media campaigns primarily focused on performance media for NEXT UK.
  • Utilize first-party customer and product data to personalize campaigns and improve channel performance.
  • Continuously analyze and optimize all elements of advertising creative to improve customer engagement and purchases.
  • Lead cross-channel reporting to inform key stakeholders and optimize future activity and budget allocation decisions.
  • Highlight opportunities for further growth in channel performance while maintaining profitability.
  • Manage relationships with media agencies and key partners.
  • Stay up-to-date with the latest innovations in digital media to enable NEXT to develop a market-leading position in digital marketing.
  • Deliver sales and new customer targets within allocated budgets.
  • Constantly look for opportunities to drive profitable sales by investing in more media.
  • Keep the Head of Marketing informed with performance, projects, and industry developments.
  • Encourage productive collaboration with the Trading team.
  • Be the commercial owner of marketing technology, with strong technical knowledge and experience of working with data engineering and technical teams.

Requirements:

  • Experience in managing large and complex Paid Search/Paid Social campaigns.
  • Experience of managing budgets of £30m+.
  • Results-oriented, highly focused on hitting business targets and profitable sales growth.
  • Strong ability to think strategically across all channels.
  • Degree, equivalent qualification, or experience.
  • Ability to make strategic budget recommendations based on business objectives.
  • Expert-level experience ideally within 2 platforms with strong hands-on experience (i.e., Social and Search) with a strong working knowledge of the larger media landscape.
  • Strong understanding of the media activation process, including ad servers, tracking, taxonomy, etc.
  • Strong working knowledge of ad platforms such as Google Media Platform (i.e., SA360, DV360, CM360, etc.).
  • Ability to analyze insights and translate them into recommendations.
  • Team player - Relationship building skills internally and externally with the ability to quickly establish strong working relationships.