Strategic Marketing Manager

4 days ago


Birmingham, Birmingham, United Kingdom Buckden Partners Full time
Job Overview

Buckden Partners is seeking a seasoned Strategic Marketing Manager to spearhead our account-based marketing efforts for a key client segment. As a key member of our team, you will be responsible for designing and implementing a tailored marketing strategy that drives engagement and loyalty.

Key Responsibilities:

  • Develop and execute customized marketing plans that cater to the unique needs of our Trade Union clients.
  • Analyse customer data to refine our marketing efforts and enhance engagement.
  • Build and maintain strong relationships with Trade Union marketing teams and explore new communication channels.
  • Collaborate on content creation, webinars, and events to boost customer loyalty.
  • Support event planning and partnership evaluation.
  • Ensure brand consistency and manage document proofreading and formatting.
  • Stay up-to-date on industry trends and best practices for content creation and community engagement.

Requirements:

  • Proven experience in B2B marketing, with a focus on account-based or tailored marketing.
  • Excellent writing, organisational, and communication skills.
  • Strong analytical skills and the ability to manage multiple projects.
  • Knowledge of SEO and a passion for customer advocacy.

Desirable:

  • Experience in financial services or regulated industries.
  • Experience managing third-party suppliers.

We are looking for a skilled marketer who can bring a customer-centric approach to our marketing efforts and drive business growth through strategic partnerships.



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