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Strategic Marketing Executive for Go-to-Market Initiatives

2 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

Role Overview

Reporting to the Global Head of Brand and Content, the Go-to-Market Marketing Executive will play a pivotal role in:

  • Crafting and executing go-to-market strategies for essential strategic topics, sectors, and services.
  • Developing and implementing comprehensive global content strategies, encompassing thought leadership, multimedia content, social media, events, and webinars.
  • Leading go-to-market initiatives and collaborating with a diverse range of global stakeholders to ensure effective delivery to internal audiences, facilitating external marketing efforts.

Core Responsibilities

  • Ensure the execution of go-to-market campaigns adheres to best practice frameworks and tools, including the Digital Asset Management (DAM) system, Trello, and AI technologies.
  • Maintain a consistent brand identity across all regions and business units, working with local teams to adapt global content in accordance with LRQA Brand Guidelines.
  • Collaborate closely with the Account Based Marketing and Sales (ABMS) lead to implement account-based marketing plans and campaigns, enhancing LRQA brand visibility and generating leads within targeted global accounts.
  • Foster increased brand recognition, thought leadership, and subject matter expertise through the creation of engaging and insightful content.
  • Utilize a data-driven methodology to evaluate and report on go-to-market and campaign performance.
  • Work collaboratively with colleagues across the organization and manage relationships with external partners to ensure timely and cost-effective delivery of go-to-market campaigns.
  • As a member of the Brand and Content Team, contribute insights, recommendations, and innovative ideas for new marketing channels, tactics, tools, and templates, ensuring alignment with global best practices in marketing.

Ideal Candidate Profile

  • Bachelor's degree in a marketing-related field with substantial experience in B2B traditional and digital marketing and campaign management or a similar role.
  • Familiarity with the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is advantageous, though not mandatory.
  • Excellent communication skills, capable of presenting information tailored to the audience's level of understanding. Proficiency in reading, writing, and speaking fluent English.
  • A flexible, organized, and practical mindset with the ability to manage multiple projects and meet tight deadlines.
  • Knowledge of marketing technology platforms, including Content Management Systems (CMS), DAM systems, and project management tools.
  • Proficiency in Microsoft Office applications, including Word, PowerPoint, Excel, SharePoint, and Teams.
  • Experience in go-to-market strategies or content marketing.
  • A proactive approach to problem-solving, seeking guidance and direction from management when necessary.
  • Ability to work independently as well as collaboratively within a global team.
  • Self-motivated with a passion for their work and the impact they create.