Marketing Executive

1 month ago

Birmingham, Birmingham, United Kingdom LRQA Full time
Role Purpose

As a GTM Marketing Executive at LRQA, you will be responsible for developing and executing global marketing strategies to drive business growth and expansion.

Key Responsibilities
  • Develop and implement GTM programmes for key strategic topics, sectors, and services, ensuring alignment with the company's global strategy.
  • Lead the development and delivery of global content plans, including thought leadership, videos, podcasts, infographics, social media, events, and webinars, to support business objectives.
  • Collaborate with global stakeholders to ensure programmes are delivered to the right internal audiences, enabling external campaigns and communications.
  • Ensure GTM campaigns are delivered using best practice frameworks and tools, such as Digital Asset Management (DAM) systems, project management tools, and AI tools.
  • Work with regional teams to deliver global content locally, utilizing centrally developed and/or approved marketing content in line with LRQA Brand Guidelines.
  • Support increased LRQA brand awareness, thought leadership, and subject matter expertise through the development of thought-provoking content.
  • Use a data-driven approach to report on GTM and campaign activities.
  • Collaborate with colleagues across the business and manage relationships with external stakeholders to ensure timely and cost-effective GTM campaign delivery.
Requirements
  • Degree-level education in a marketing discipline or related field.
  • At least years of experience in traditional and digital marketing and campaign experience or experience in a similar marketing role.
  • Experience working within the Certification, Testing Inspection, and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement.
  • Strong communication skills, with the ability to present material in a way that is appropriate to the level of knowledge of the audience.
  • Fluency in Microsoft tools, including Word, PowerPoint, Excel, SharePoint, and Teams.
  • GTM experience or experience in content marketing.

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