Paid Advertising Specialist

1 week ago

London, Greater London, United Kingdom Realtime Agency Full time
Job Description

We are seeking a highly skilled and experienced Senior Paid Social Media Executive to join our team at Realtime Agency, a leading global digital advertising agency. As a key member of our team, you will be responsible for managing and executing large-scale paid social media campaigns across multiple platforms, including Meta, LinkedIn, and TikTok.

Key Responsibilities:

  • Develop and implement comprehensive paid social media strategies that align with client goals and target audience.
  • Design, manage, and execute large-scale paid ads on social platforms, with a focus on full-funnel experience across brand and performance marketing.
  • Drive new ideas to improve performance of social campaigns, including account structure, bid strategy, creative, ad copy, audience management, and landing page optimization.
  • Continuously monitor campaign performance and make data-driven optimizations to maximize ROI and achieve key performance indicators (KPIs).
  • Execute tests, collect and analyze data, identify trends and insights to maximize performance.
  • Track, report, and analyze website analytics and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Identify and present new opportunities/areas of growth that will help continue the development of paid channels.
  • Stay at the forefront of industry innovation and best practices, learn and grow your knowledge, and bring new findings and ideas to clients and internal teams.

Requirements:

  • 2+ years of paid advertising experience, preferably in an agency setting.
  • Demonstrated ability to manage multiple accounts and projects simultaneously to meet objectives/key deadlines.
  • Experience with e-commerce is a plus.
  • Experience with website and lead analytics, including UTM tagging, Google Tag Manager, Google Analytics, Datorama, or reporting dashboards.
  • Meta certification (Fundamentals), Analytics, and AdWords Certifications are a plus.
  • Outstanding data handling and analytical skills.
  • Excellent written and verbal communication skills.
  • Working knowledge of Microsoft Office products, especially PowerPoint and Excel.
  • Well-organized and flexible, able to move from project to project without delay.
  • Ability to work independently and as a member of a team.
  • A passion for digital marketing and learning.
  • Strong analytical skills and experience generating analytical reports.

About Realtime Agency:

Realtime Agency is a global, full-funnel digital advertising agency, positioned in the market as the go-to agency solution for the 'Privacy age'. We have special labs teams leading in measurement, audience, performance creative, and marketing analytics, as well as all the traditional media buying teams in programmatic, Google, social, affiliates, SEO, influencer marketing, and product feed management.

We help businesses transform their digital buying processes to drive cost efficiency and significant growth by providing a unique, data and audience-driven approach to digital buying. We support clients in the B2B, DTC space in verticals across retail/ecommerce, healthcare, entertainment, financial/fintech, publications, and much more.

An independent agency based in the U.K. but with a global footprint, our company has grown to more than 60 Realtimers in Denver (Colorado), DC, London, and Manila since our founding in 2018.

As Realtime continues to expand into the leading edge of digital advertising – everything from programmatic linear television, to CTV and podcasts, to conversational commerce on social channels – we are looking to expand our team ahead of what we aim to be our most productive year ever.

What We Offer:

  • People-first culture; in the last year, we increased our staff happiness by 20%, we have a culture coordinator, team events, learning opportunities, and training.
  • Private medical insurance.
  • 25 days holiday - excluding bank holidays.
  • A birthday lie-in.
  • Growth company; we are positioned well in the market as leaders in 'the privacy age'.
  • We're a global company with international work and travel opportunities.
  • Digital learning opportunities – programmatic, Google, influencer, SEO, affiliate marketing, to really understand the full marketing mix, allowing you to go on and excel as a fully rounded digital leader.
  • Be in the mix of industry change and trends.
  • Fast progression routes as the company continues to rapidly grow.
  • An excellent bonus scheme.
  • A fun, friendly working environment.

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