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Senior Paid Social Advertising Specialist
2 months ago
We are seeking a highly skilled and experienced Senior Paid Social Advertising Specialist to join our team at Public Nectar. As a key member of our digital marketing team, you will play a pivotal role in developing and executing paid social advertising campaigns that drive performance and unlock growth for our clients' businesses.
Key Responsibilities- Develop and Execute Paid Social Advertising Campaigns
- Design and implement paid social advertising strategies across multiple platforms, including Meta, Google, TikTok, Snapchat, and Pinterest.
- Develop and execute campaigns that consistently achieve monthly ad spend and revenue KPIs.
- Monitor and Report on Campaign Performance
- Monitor and report on the success of campaigns to the internal team and clients, ensuring targets are met and performance is rising.
- Optimize Campaigns for Maximum Efficiency and ROI
- Optimize campaigns for maximum efficiency and ROI, utilizing data from reporting tools such as Shopify Reports, Motion, Agency Analytics, and Triple Whale.
- Collaborate with Cross-Functional Teams
- Collaborate with cross-functional teams to ensure alignment on campaign objectives and strategies.
- Develop Data-Oriented Media Buying Skills
- Develop skills in data-oriented media buying, conducting A/B tests for new creatives, audiences, and strategies to scale campaigns.
- Foster Strong Client Relationships
- Foster strong client relationships by understanding their goals, setting clear expectations, finding ways to succeed, and delivering exceptional service.
- Write Direct-Response Copy and Create Thumb-Stopping Ads
- Write direct-response copy that resonates with selected target audiences and create thumb-stopping ads.
- Champion Creative Strategy
- Champion creative strategy for clients, developing core creative testing roadmaps, measuring performance, and finding new creative angles to test by collaborating with the design team.
- Stay Up-to-Date on Industry Trends
- Stay up-to-date on industry trends, platform updates, and best practices to continuously refine and improve advertising strategies.
- Opportunities for Development and Growth
- A great opportunity for development and growth as a Paid Social Specialist, both individually and within the company.
- Mentorship from Experienced Digital Marketing Experts
- Mentorship from highly experienced digital marketing experts.
- Diverse Portfolio of Clients
- Working with a wonderfully diverse portfolio of clients and strengthening your skillset across many niches.
- Hybrid Work Environment
- A hybrid work environment.
- Subsidized Gym Membership
- Subsidized gym membership of up to £50 per month.
- Ongoing Learning Opportunities
- Ongoing learning opportunities through access to £10,000 worth of training and courses.
