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Paid Search Advertising Specialist
2 months ago
We are seeking a highly skilled Paid Search Executive to join our dynamic team at Ignite, a leading digital marketing agency specializing in the hospitality industry. As a Paid Search Executive, you will play a crucial role in managing and optimizing paid search campaigns for our international client base.
Key Responsibilities:- Paid Search Campaign Management: Implement and optimize paid search campaigns across Google Ads, ensuring maximum ROI for our clients.
- Budget Management: Monitor and manage client advertising budgets with diligence, ensuring optimal performance.
- Keyword Research & Analysis: Conduct market research and perform keyword analysis to inform campaign strategies and enhance performance.
- Campaign Optimisation: Continuously monitor, test, and refine campaigns, utilizing tools like Google Analytics to ensure optimal performance.
- Data Analysis & Reporting: Generate detailed reports on campaign KPIs, providing actionable insights and recommendations to clients based on performance data.
- Collaboration & Communication: Work closely with the Paid Social Specialist, Digital Marketing Managers, Head of Paid Media, and other team members to ensure seamless campaign execution.
- Multi-channel Advertising: While your focus will be on Paid Search, you may also manage advertising efforts across other digital channels, including Facebook, Instagram, and TikTok when necessary.
- Expertise in Paid Search: Demonstrated experience managing successful paid search campaigns, particularly on Google Ads.
- Proficiency with Analytics Tools: Strong working knowledge of Google Analytics, with the ability to track, report, and analyze website and campaign performance.
- Attention to Detail: Highly organized with a meticulous approach to campaign setup, management, and reporting.
- Analytical Mindset: Ability to interpret data and provide actionable insights that drive performance.
- Experience in Hospitality: An advantage, but not essential; a passion for this sector is highly valued.
- Team Player: Enjoy working in a collaborative environment but also able to work independently and proactively.
- Agency Experience: Prior experience working in a digital marketing agency is a plus.
- SEO Knowledge: Basic understanding of SEO and how it complements paid media efforts.
- Cross-channel Advertising Knowledge: Familiarity with Facebook/Instagram Ads and TikTok advertising is beneficial.
- Minimum of 1-2 Years' Experience: Experience working as a digital marketing executive or coordinator, with a focus on paid search advertising.
If you're passionate about paid search advertising and eager to join our vibrant team, we want to hear from you. Oh, and you must love eating, drinking, and having fun with our hospitality-obsessed crew.
Perks:
- Hybrid working model (most come in 1-2 per week if based in/around London)
- Remote working considered
- Freedom to move around and work from any shared FORA office in London
- 20 days paid holiday plus bank holidays and Christmas to New Year studio shutdown
- Genuinely flexible working hours
- Dog friendly office spaces
- Free access to gyms across the FORA office estate
- Annual bonus opportunity
- Pension scheme
- Regular team socials
