Paid Search Campaign Manager
3 weeks ago
We are seeking a skilled Paid Search Campaign Manager to enhance our team's capabilities in digital marketing.
This role offers an exciting opportunity for a digital marketing professional with expertise in Paid Search Advertising to collaborate with our international client base. Our agency, Ignite, has established a strong presence in the hospitality industry, partnering with leading hotel, restaurant, and bar chains worldwide. A background in this sector is beneficial.
As a Paid Search Campaign Manager, you will lead the management and optimisation of paid search campaigns for various clients. You will be responsible for the setup, execution, and optimisation of paid media campaigns on Google and other key search platforms. Your primary objectives will be to leverage paid search advertising to drive client success and contribute to the growth of our agency.
Key Responsibilities:
- Paid Search Campaign Management: Implement and optimise paid search campaigns across Google Ads.
- Budget Management: Monitor and manage client advertising budgets with diligence, ensuring maximum ROI for our clients.
- Keyword Research & Analysis: Conduct market research and perform keyword analysis to inform campaign strategies and enhance performance.
- Campaign Optimisation: Continuously monitor, test, and refine campaigns, utilising tools like Google Analytics to ensure optimal performance.
- Data Analysis & Reporting: Generate detailed reports on campaign KPIs, providing actionable insights and recommendations to clients based on performance data.
- Collaboration & Communication: Work closely with the Paid Social Specialist, Digital Marketing Managers, Head of Paid Media, and other team members to ensure seamless campaign execution.
- Multi-channel Advertising: While your primary focus will be on Paid Search, you may also manage advertising efforts across other digital channels, including Facebook, Instagram, and TikTok when necessary.
Desired Skills & Experience:
- Expertise in Paid Search: Demonstrated experience managing successful paid search campaigns, particularly on Google Ads.
- Proficiency with Analytics Tools: Strong working knowledge of Google Analytics, with the ability to track, report, and analyse website and campaign performance.
- Attention to Detail: Highly organised with a meticulous approach to campaign setup, management, and reporting.
- Analytical Mindset: Ability to interpret data and provide actionable insights that drive performance.
- Experience in Hospitality: An advantage, but not essential; a passion for this sector is highly valued.
- Team Player: Enjoy working in a collaborative environment but also able to work independently and proactively.
- Agency Experience: Prior experience working in a digital marketing agency is a plus.
- SEO Knowledge: Basic understanding of SEO and how it complements paid media efforts.
- Cross-channel Advertising Knowledge: Familiarity with Facebook/Instagram Ads and TikTok advertising is beneficial.
- Minimum of 1-2 Years' Experience: Experience working as a digital marketing executive or coordinator, with a focus on paid search advertising.
If you're passionate about paid search advertising and eager to contribute to our agency's growth, we invite you to apply.
As a valued member of our team, you'll enjoy a range of benefits, including a hybrid working model, remote working options, and a flexible working environment. You'll also have access to our dog-friendly office spaces, free gyms, and a comprehensive benefits package, including an annual bonus opportunity, pension scheme, and regular team socials.
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